7th July, 2014 by Rupert Millar
Liv-ex has compiled a list of the most searched-for wines on its website and while Bordeaux still dominates the rise of the rest of the world is also evident.
The first list was compiled in January 2011 just before the market peaked and at that time the list was “Bordeaux heavy” with only Domaine de la Romanée-Conti and Sassicaia being labels present from “beyond the Gironde”.
The first growths remain the most searched for wines – despite their levels of trade dropping from 70% to 35% in the last three years.
Pavie and Angelus have clearly benefitted from their elevation to Grand Cru Classé A status and have risen from 30th and 27th to 14th and 18th respectively.
There are now six new additions to the list: Pape Clement, Cristal, Masseto, Smith Haut Lafitte, Guigal’s La Mouline and Clos Fourtet.
DRC has risen from 13th to ninth place and Sassicaia from 44th to 28th.
Liv-ex explained: “We can see the emergence of Bordeaux brands which were not in the top 50 in 2011 but have gained a following on the back of their 100-point 2009s or 2010s: Pape Clement, Smith Haut Lafitte and Clos Fourtet.
“There have also been notably fewer views for the wines that were popular during the Asian-driven bull run, including the First Growths’ second wines, ‘dragon boat’ Beychevelle and the Lafite-owned Duhart Milon.”
The decline of the second wines is seen by Carrudes’ drop of one place and Forts Latour tumbling from 19th to 25th.
Pavillon Rouge has likewise fallen from 20th place to 30th and only Mouton’s Petit Mouton has held steady at 31 – reflecting its position as the best performing second wine at the moment.
The top eight wines (in ascending order); Petrus, Pontet Canet, Lynch Bages, Margaux, Haut-Brion, Latour, Mouton Rothschild and Lafite remain unmoved.