David Beckham whisky goes on sale

David Beckham’s new whisky, launched in partnership with Diageo, has hit the shelves at Selfridges in London.

From x to x, David Beckham has branched out into whisky. Photo credit: H&M

Diageo announced its Haig Club Single Grain Scotch Whisky, a project launched in partnership with David Beckham and Simon Fuller, in April.

The speciality whisky will be sold exclusively at Selfridges in London’s Oxford Street until the end of the month, after which it will go on sale at The Whisky Shop in Piccadilly, before being rolled out to selected wider retail markets.

The whisky, whose bottle takes its cues from the fragrance industry, will begin to appear in premium on-trade outlets from as early as mid-July.

Its recommended retail price of the 40% abv spirit has been set at £45 for a 70cl bottle.Haig Club Single Grain Scotch Whisky

The House of Haig is Scotland’s oldest grain whisky distillery and dates back to the 17th century.

Haig Club is made using a process that combines grain whisky from three cask types in order to create a “fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste”, which Diageo is hoping will bring new consumers into the whisky category.

As part of Beckham’s involvement in promoting the whisky brand, the former England captain will also be leading the promotion of a responsible drinking programme for Haig Club.

Following the announcement of the project earlier this year, Beckham was criticised by an alcohol charity for sending a “confusing message” to children. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more