David Beckham whisky goes on sale

14th July, 2014 by Lauren Eads

David Beckham’s new whisky, launched in partnership with Diageo, has hit the shelves at Selfridges in London.

From x to x, David Beckham has branched out into whisky. Photo credit: H&M

Diageo announced its Haig Club Single Grain Scotch Whisky, a project launched in partnership with David Beckham and Simon Fuller, in April.

The speciality whisky will be sold exclusively at Selfridges in London’s Oxford Street until the end of the month, after which it will go on sale at The Whisky Shop in Piccadilly, before being rolled out to selected wider retail markets.

The whisky, whose bottle takes its cues from the fragrance industry, will begin to appear in premium on-trade outlets from as early as mid-July.

Its recommended retail price of the 40% abv spirit has been set at £45 for a 70cl bottle.Haig Club Single Grain Scotch Whisky

The House of Haig is Scotland’s oldest grain whisky distillery and dates back to the 17th century.

Haig Club is made using a process that combines grain whisky from three cask types in order to create a “fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste”, which Diageo is hoping will bring new consumers into the whisky category.

As part of Beckham’s involvement in promoting the whisky brand, the former England captain will also be leading the promotion of a responsible drinking programme for Haig Club.

Following the announcement of the project earlier this year, Beckham was criticised by an alcohol charity for sending a “confusing message” to children. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more