China will be world’s biggest beer market

29th July, 2014 by Lauren Eads

Increasing disposable incomes will help China overtake the US as the world’s largest beer market by 2017 , according to Euromonitor analysts.

Carlsberg in ChinaChina is already the largest market in terms of volume.

However by 2017 it will take over the US in terms of value sales, as reported by CNBC.com.

Amin Alkhatib, alcoholic drinks analyst at Euromonitor, said the boost to China’s beer economy was in part due to increasing disposable incomes, which are predicted to continue to grow into 2018.

This, coupled with the faster pace of growth to the country’s legal drinking age population over the US, will mean beer sales will continue to rise.

Alkhatib said: “As these new consumers’ incomes increase and macroeconomic conditions improve, brewers will also be able to encourage consumers to trade up.”

An increasing popularity of premium beers over cheaper alternatives is also said to be pushing up value sales – highlighting the potential for growth in the premium beer segment which is still a great deal smaller than in the US.

Alkhatib added: “With ever increasing affordability both within and beyond urban centers, and with the increasing penetration of retailing channels, global brewers can capture a consumer base in provincial China that was previously beyond their reach.”

China’s biggest brands include Snow, the world’s biggest beer brand, followed by Tsingtao, Yanjing, Harbin and Laoshan.

Earlier this month an online Chinese retailer claimed to have sold more than 30 million cans of beer during the recent 2014 Fifa World Cup.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more