China will be world’s biggest beer market

Increasing disposable incomes will help China overtake the US as the world’s largest beer market by 2017 , according to Euromonitor analysts.

Carlsberg in ChinaChina is already the largest market in terms of volume.

However by 2017 it will take over the US in terms of value sales, as reported by CNBC.com.

Amin Alkhatib, alcoholic drinks analyst at Euromonitor, said the boost to China’s beer economy was in part due to increasing disposable incomes, which are predicted to continue to grow into 2018.

This, coupled with the faster pace of growth to the country’s legal drinking age population over the US, will mean beer sales will continue to rise.

Alkhatib said: “As these new consumers’ incomes increase and macroeconomic conditions improve, brewers will also be able to encourage consumers to trade up.”

An increasing popularity of premium beers over cheaper alternatives is also said to be pushing up value sales – highlighting the potential for growth in the premium beer segment which is still a great deal smaller than in the US.

Alkhatib added: “With ever increasing affordability both within and beyond urban centers, and with the increasing penetration of retailing channels, global brewers can capture a consumer base in provincial China that was previously beyond their reach.”

China’s biggest brands include Snow, the world’s biggest beer brand, followed by Tsingtao, Yanjing, Harbin and Laoshan.

Earlier this month an online Chinese retailer claimed to have sold more than 30 million cans of beer during the recent 2014 Fifa World Cup.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more