World Cup beer sales soar in UK

20th June, 2014 by Amy Hopkins

Brit shoppers spent an extra £27.7 million on beer and cider during the first week of the World Cup, new figures show.

According to data collected by shopper insight company IRI, British shoppers bought an extra 10m litres of lager and an extra 2.5m litres of cider last week

The company claims that this extra sales boost to the beer and cider industry was the result of a “perfect storm” of World Cup conviviality and good weather.

This is a welcome boost to the UK’s flagging beer industry, which has suffered in recent months due to poor weather.

Champagne and sparkling wines also witnessed a surge last week, with sales up around a quarter. However, the start of the World Cup had a much less significant impact….

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