db awards 2014: The winners revealed

Best Contribution to Wine & Spirits Tourism

Winner: Taste Hungary

“While the New World has long embraced wine tourism, many parts of Europe are less adept at encouraging visitors to discover their region, but this year’s winner has created a novel approach to entice tourists to the heart of the Continent.”

Retailer of the Year

Winner: Selfridges

“However, one operation stood out for the quality of its service, excellent merchandising and specialist selection. In particular, the judges were impressed at how this small chain of upmarket stores has really embraced new and niche categories, such as Chinese wine, sake or Mezcal.”

Runner-up: Tesco

“Firstly, this year we had a close second, with one retailer impressing the judges for its broad and brave own-label range, new store layouts and overall professionalism.”

Online Retailer of the Year

Winner: Tesco 

“Praised for its intelligent approach to the web, this supermarket was widely felt to have used its existing high brand awareness to the best effect, treating online retailing very differently to selling drinks in-store, with novel techniques such as co-buying for wine. Yes, this year’s online retailer of the year is also the UK’s biggest.”

Special commendation: Master of Malt

“The judges decided to give a special commendation to a web-based business which was described as fun, interactive and providing a positive contribution to whisky retailing.”

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