Scientists prove existence of ‘beer goggles’

13th May, 2014 by Lauren Eads

Researchers at the University of Bristol claim to have proven the existence of “beer goggles”, concluding that women and men really do start looking more attractive after a few drinks.

Beer gogglesThe scientific world has long been divided on the subject, but recent research appears to support the theory, as reported by the Bristol Post.

As part of the study, carried out by researchers from the University of Bristol’s Tobacco and Alcohol Research Group, volunteers were asked to look at photos of men, women and landscapes before and after drinking.

Divided into two groups, one set of volunteers were given an alcoholic drink and the other a non-alcoholic placebo and asked to give each image an “attractiveness rating”.

The ratings among those who had consumed alcohol were higher for every image in each category, compared to the placebo group.

Olivia Maynard, who was leading the research, told the Bristol Post, said: “It’s a bit of fun, but there is a serious message.

“If alcohol does change perceptions of attractiveness then that could be a factor in the kind of risky behaviour you see when people are drunk, such as unprotected sex.”

Study leaders said their findings confirmed the beer goggle hypothesis, which claims people become more attractive after a few drinks.

The Bristol team now intends to extend its research into a pub environment conducting tests over four nights at three pubs in Bristol.

Previously a team of scientists from France and the US won the Ig Nobel award for Psychology by proving that the beer goggles effect also makes the drinker think that he/she is more attractive.

The study was entitled: “Beauty is in the eye of the beer holder” and was one of 10 awards given out at Harvard University last year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more