Red Stag gets hardcore

Jim Beam is extending its flavoured Bourbon range to tap into the booming US cider trend with the launch of Red Stag Hardcore Cider.

Red StagThe 40% abv Kentucky Bourbon whiskey is infused with cider, as well as caramel and vanilla flavours. It marks the fourth expression within the Red Stag range, joining the existing Black Cherry, Honey Tea and Spiced Cinnamon styles.

Both Bourbon and cider have been enjoying strong growth in the US in recent years. According to the Distilled Spirits Council of the United States (DISCUS), domestic volume sales of US Bourbon and Tennessee whiskey grew by 13.2% between 2007 and 2012, with a particularly strong performance from the higher end of the category.

Meanwhile analyst Companies & Markets reported a volume sales increase for the US cider market of 44% between 2008 and 2012. The growth opportunity has seen major brewers such as AB Inbev and MillerCoors move into the cider category. Last year Magners’ owner C&C acquired Vermont Hard Cider Co, which holds a 41% share of the US cider market.

Red Stag Hardcore Cider is currently being rolled out across the US with an RRP of $17.99 for a 750ml bottle. Brand owner Beam Inc has no current plans for the extension to join Black Cherry in the UK.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more