Ruinart use recycled wood for new package

2nd July, 2013 by Patrick Schmitt

Ruinart has launched a limited edition gift box made from recycled wood and will introduce its own glassware range in January next year.

Ruinart packaging

Ruinart’s non-vintage Blanc de Blancs in the new gift box designed by Dutch artist Piet Hien Eek

The new packaging was unveiled this week at the Masterpiece art and antiques fair in London, where Ruinart has taken a stand as part of its position as official Champagne supplier for the show.

Comprising a trapezoid box, the new package houses Ruinart’s non-vintage Blanc de Blancs, and has been designed by Dutch artist Piet Hien Eek, who is renowned for his creations using discarded wood.

Explaining the decision to enlist the artist, Sonia Herschtel, Ruinart’s brand manager for the UK told the drinks business that Ruinart was the first house to ship Champagne in wood cases in 1769, when others were using baskets.

She also said that there was a limited run of 2500 wooden boxes for housing 75cl bottles and a further 300 just for Jeroboams of the Champagne.

Each package is handmade and individually numbered, and the UK has been given an allocation of 120 boxes for the standard bottle and a further 30 for the Jeroboam.

Ruinart Champagne trolley

Ruinart’s Champagne trolley for the Masterpiece art fair

Currently the gift boxes are on sale exclusively at Masterpiece for £90 for the bottle and £550 for the Jeroboam, although Herschtel said the package would be available to buy online through the Ruinart website following the fair, as well as in a handful of selected retailers, such as Selfridges.

Herschtel also told db that Ruinart were developing a range of two Champagne glasses for the Champagne house.

Manufactured by Lehmann Glass in France, she explained that the house wanted a Champagne glass that was wider and more bulbous than a flute because Ruinart didn’t like to use straight-sided stemware for serving the Champagne.

A range of two glasses, one just for tasting Ruinart Champagnes and another for restaurants and events, will be launched in January 2014 according to Herschtel.

Ruinart also used its tie-up with Masterpiece to highlight the influence of bottle size on the evolution of Champagne.

Ruinart gift box

A display of Ruinart’s new gift box at Masterpiece

Following a blind tasting in black ISO glasses, it was revealed that four of the six Champagnes shown were all Ruinart Blanc de Blancs, but in different formats, from half-bottles to Jeroboams.

The half-bottle showed significantly more developed aromas and flavours, with notes of bruised apple and a slightly savoury note, while the Jeroboam appeared the most youthful, even showing a delicate sulphidic note from reduction.

Gerard Basset MS, MW, OBE who oversaw the tasting, explained that the Champagne spends more or less time on its yeast lees depending on the format, with the Ruinart Blanc de Blancs in half bottles resting for 18 months on its lees, the bottle for 30 months, the magnum for 42 months, and yet more time for the Jeroboam.

Basset said that the Champagne in magnum was his preferred, based on the blind tasting yesterday.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more