Fetzer swamps stadia with single serve

Fetzer has embraced a new single serve packaging format called Zipz in an attempt to bring wine to sporting events across the US.

Zipz

Fetzer’s Crimson & Quartz wine label can now be found in the Zipz PET disposable and recyclable 187ml format

Launched in April this year in time for the opening day of Major League Baseball, Zipz is a new wine company which has partnered with Fetzer to create a novel single serve solution for outdoor events.

Like the UK’s Le Froglet, a single serve format for supermarkets conceived by James Nash, Zipz is a 187ml plastic wine glass with a tear-off lid.

However, Zipz also comprises a plastic top that can be taken off and reapplied, or popped onto the base of the disposable glass to act as a coaster.

The new piece of packaging has been used for Fetzer’s Crimson & Quartz wines, and the format retails for around $10 at San Francisco’s AT&T Park, Seattle’s Safeco Field and Tampa Bay’s Tropicana Field.

Concha y Toro, which bought Fetzer from Brown-Forman in March 2011, has previously told the drinks business that the Chilean company plans to expand the distribution of the Mendocino County wine brand.

“We believe we will really see the rebirth of the Fetzer brand,” promised Blanca Bustamante, deputy communications manager for Concha Y Toro in an interview with db last year.

Fetzer plan to roll out the Zipz wine glass into retailers across the US during the course of this year.

For more information on the new Fetzer single serve format see video below:

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more