Fetzer swamps stadia with single serve

Fetzer has embraced a new single serve packaging format called Zipz in an attempt to bring wine to sporting events across the US.

Zipz

Fetzer’s Crimson & Quartz wine label can now be found in the Zipz PET disposable and recyclable 187ml format

Launched in April this year in time for the opening day of Major League Baseball, Zipz is a new wine company which has partnered with Fetzer to create a novel single serve solution for outdoor events.

Like the UK’s Le Froglet, a single serve format for supermarkets conceived by James Nash, Zipz is a 187ml plastic wine glass with a tear-off lid.

However, Zipz also comprises a plastic top that can be taken off and reapplied, or popped onto the base of the disposable glass to act as a coaster.

The new piece of packaging has been used for Fetzer’s Crimson & Quartz wines, and the format retails for around $10 at San Francisco’s AT&T Park, Seattle’s Safeco Field and Tampa Bay’s Tropicana Field.

Concha y Toro, which bought Fetzer from Brown-Forman in March 2011, has previously told the drinks business that the Chilean company plans to expand the distribution of the Mendocino County wine brand.

“We believe we will really see the rebirth of the Fetzer brand,” promised Blanca Bustamante, deputy communications manager for Concha Y Toro in an interview with db last year.

Fetzer plan to roll out the Zipz wine glass into retailers across the US during the course of this year.

For more information on the new Fetzer single serve format see video below:

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more