Focusing on the south of the region where limestone soils exist – and not the granite necessary for cru-quality Gamay – Louis Latour will shortly plant 15ha of Pinot Noir, although Pépin admitted to db that he hopes to increase that to 50ha.
Louis Latour bought the 18-hectare Fleurie property Château des Labourons in October 2012
The produce from the vineyard will be sold under the new Coteaux Bourguignons appellation and in a Louis Latour – not Henry Fessy – branded bottle.
He also noted that although the site of these upcoming plantings was more southerly than the Côte d’Or, the vineyards were around 150 metres higher, ensuring the temperatures during the growing season are similar.
This should ensure the profile of the wine will be more like Louis Latour’s Burgundian wines than its Pinot Noir from the Var in south east France, where it produces 30,000 cases from a 100ha property called Domaine de Valmoissine.
Furthermore, he noted that the planned Beaujolais Pinot vineyard was in a “beautiful place” and, due to the golden colour of the limestone soils, this part of the region is called Pierres Dorées – a name Pépin said Louis Latour were considering using for the future wine.
Meanwhile, the producer used ProWein to promote its latest product called Bourgogne Gamay from the 2011 vintage.
Taking advantage of a new appellation, the wine is a blend of Beaujolais crus with 15% Pinot Noir from Burgundy, to bring some “pepper and acidity” according to Pépin.
He said the possibility to blend the crus would ensure stylistic consistency and quality, and pointed out that Louis Latour were the only company producing and promoting wine under this new more flexible appellation.
Retailing in the UK for £9.99, he described it as a great opportunity and already a great success since its first release last year, with orders from 15 markets.
Finally, he noted how the new wine offered a high quality taste of Burgundy without the drawbacks that can plague inexpensive Pinot Noir.
“I don’t think there is any good Pinot Noir below £10,” he concluded.