PSG considers wine tie-in

20th February, 2013 by Rupert Millar

French football team Paris Saint-Germain is said to be looking to make a new signing from Bordeaux to go alongside the hats and scarves in the club shops.

ibra1

The League 1 side, which recently signed David Beckham from LA Galaxy, is apparently in negotiations with a producer in the Côtes de Bourg to get a personalised wine for the club.
Francis Lamblin, who owns a four-hectare vineyard in the region, has been creating personalised labels and cases for the past eight years.

He told local newspaper Sud-Ouest that one of his label designs is “unique” in that the front of the label can be peeled away to open a small booklet with more information about the wine or recipient inside.

Lamblin drew the attention of PSG through a chance order for another footballer, Cameroonian legend Roger Milla.

Lamblin received an order last spring for personalised cases for the footballer’s 60th birthday.

He was even flown out to Cameroon for the celebrations where he met another Cameroonian all-star, Smauel Ipoua.

Ipoua now works for Al-Jazeera run television show Bein Sport, the owner of which, the Qatari businessman Nasser al-Khelaifi, is also the president of PSG.

Ipoua was so enthusiastic about the idea of a personalised wine that he introduced Lamblin to the club’s owners.

This January he met Antoine Thery, the club’s commercial director and brought along a mock up bottle with a fold-out label featuring leading striker, the Swede Zlatan Ibrahimovic (pictured above).

Lamblin told Sud-Ouest that Thery had been interested in the design and would give him an answer by March.

“They will also have to decide on the content of the tickets,” Lamblin told the paper, “But with all the fans around the world and with Beckham having joined, it could be incredible!”

If PSG do decide to adopt an official wine, it will put the club alongside Barcelona, which the drinks business recently reported has a tie-in with Rioja producer Bodegas Altanza.

Click here to read about other sporting tie-ups with wine.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more