Bond gives Heineken a sales boost

14th February, 2013 by Andy Young

Heineken’s link with James Bond and the London Olympics saw the beer enjoy a surge in volume in 2012.

Daniel Craig as James BondHeineken partnered with the makers of Bond and Daniel Craig swapped his vodka martini for a bottle of Heineken in the Skyfall movie, which was released last year. The Dutch beer was also the official lager supplier at the London Olympics.

The Dutch group, whose products also include Fosters, Newcastle Brown Ale and John Smith’s, said overall Heineken volumes rose 5.3% in 2012 and like-for-like volumes of Heineken grew 3.7% in Western Europe.

Despite the group’s beer brands gaining market share in the UK, France, Ireland and Belgium overall beer volumes across Western Europe still fell by 2%.

Chief executive Jean-Francois van Boxmeer said: “The higher growth regions of Africa, Latin America and Asia Pacific are expected to more than offset volume weakness in European markets affected by continued economic uncertainty and government-led austerity measures.”

The brewer also reported a fall in demand for Strongbow, with overall volumes of the cider down 3%, but van Boxmeer said the group would continue to seek opportunities in Europe.

Profits before exceptional items rose 1.6% to 1.7 billion euros (£1.5 billion) on a like-for-like basis last year as it reported cost savings of 196 million euros (£168 million).

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more