Bollinger rosé gets new look

Bollinger’s rosé has been repackaged in the new 1846-inspired bottle that was first launched last year.

Bollinger RoseThe label and foil have been given a different shade of pink and the box has been given a metallic sheen for “greater shelf stand-out”.

A QR code has also been added to the back label that will give consumers greater access to information on the Champagne, how it is made and what to pair it with, as well as increase its traceability.

The biggest change, however, is the transfer to the new bottle, a change already undergone by the white wine.

As the drinks business reported at the time, the bottle shape was inspired by a collection of old bottles unearthed in Bollinger’s cellar.

Alongside the aesthetic, modern science has allowed Bollinger to design a bottle that acts as a “small magnum”, with the slimmer neck meaning the wine ages at a slower rate thanks to a decrease in the oxygen exchange through the cork.

The new design was not without its controversy though. Lanson BCC’s chairman, Bruno Paillard, threatening legal action and claiming Bollinger had copied the bottles of his own Champagne range.

Nothing more has been heard on the matter since however.

One Response to “Bollinger rosé gets new look”

  1. El Pero says:

    The old bottle was more elegant. This one is ….

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

National Account Manager

Berkmann Wine Cellars
London, UK

UK Business Development Manager - South East/ East Anglia

Wine & Spirit Education Trust
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more