Close Menu

Hervé Augustin retires from Ayala

The head of Ayala Champagne, Hervé Augustin has retired after 37 years in the Champagne industry.

Hervé Augustin

Augustin, who spent 10 of those years at the Société Jacques Bollinger (SJB) will formally retire on 1 October and he has been “warmly thanked” by the board for all of his work in that time.

Augustin will be replaced on the aforementioned date by Hadrien Mouflard, while Etienne Bizot will become chairman of the board of directors at the house.

A graduate of the Reims Management School, Mouflard joined Champagne Bollinger in September 2008 as general secretary.

In that role he was responsible for Bollinger’s French market as well as developing the “long term strategic plan” and implementation of management control systems.

Bizot meanwhile has reiterated his commitment to preserving Ayala’s independence and identity (particularly towards zero dosage wines) but is keen to create a “Champagne Axis” between the two houses to capitalise on past successes.

Operational responsibility for this new “axis” will be given to Bollinger’s Jérôme Philipon.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No