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Freixenet taps into vintage trend
Freixenet UK is sponsoring the Freixenet Scarlett Ballroom, one of the live stages at the Retro Festival (10-12 August, White Waltham Airfield, Berkshire).
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UPDATE: This year’s Retro Festival, and so the Freixenet Scarlett Ballroom at Retro Festival, has been cancelled. The venue, White Waltham Airfield, has cancelled the event due to extreme, adverse weather conditions. The ground is not draining and this is causing it to break under foot – which obviously creates health and safety issues, especially with the amount of heavy machinery involved in this sort of event.
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The Freixenet Scarlett Ballroom and its decadent 1920s/30s Vintage Ballroom theme will provide visitors to Retro Festival, one of the biggest vintage themed events in the UK, with an authentic ballroom experience.
Included in the ballroom are chandeliers over the dance floor, a baby grand piano and a Chinese dragon over the bar.
During the day there will be dance displays and masterclasses in Lindy Hop, Charleston, Balboa and Swing and vintage DJs.
The evenings will see the Freixenet Scarlett Ballroom open as an over-18s venue with a variety of period music and entertainment.
Artists such as King Candi and The Sugar Push, 52 Skidoo, The Old Time Swing Band and Annie Andrews will take to the stage, with comedy and burlesque completing the line-up. Guests dressed in black-tie and their finest evening gowns will be able to sample Freixenet’s core Cavas Freixenet Cordon Negro and Freixenet Cordon Rosado, as well as sparkling vintage themed cocktails specially designed by Shaken and Stirred of Oxford.
“The Freixenet Scarlett Ballroom is a fabulous opportunity for the brand to engage with a wide audience in an elegant but fun environment,” said Suzanne O’Hara, head of marketing at Freixenet UK.
“The Freixenet VIP campaign has encompassed a variety of events including cookery demonstrations and dance masterclasses, our sponsorship of one of the main attractions at Retro Festival provides an ideal vehicle to continue our experiential marketing campaign, alongside ongoing social media, PR and promotional activity. We are looking forward to an event which epitomizes the Freixenet brand tenets of glamorous fun and spontaneity.”
Recipes for the vintage themed cocktails specially designed by Shaken and Stirred of Oxford for the event are on the following pages.
The Freixenet Mediterranean 75
12.5 ml Limoncello
12.5 ml Amaretto
Top with Freixenet Cordon Negro
Method
Simply pour the Limoncello and Amaretto into glass
Top with chilled Freixenet Cordon Negro
Garnish
Maraschino cherry
Glass
Coupette (or classic flute)
The Freixenet Rosado Sling
25 ml Gin
15 ml cherry brandy
15 ml Bénédictine
50 ml pineapple juice
Top with Freixenet Cordon Rosado
Method
Shake the gin, cherry brandy, Bénédictine and pineapple juice over ice
Strain into a glass over fresh ice
Top with Freixenet Cordon Rosado
Garnish
Pineapple wedges
Glass
Sling
3.The Freixenet Manhattan Skyscraper
25 ml bourbon
12.5 ml sweet vermouth
12.5 ml dry vermouth
10 ml Maraschino syrup
3 dashes of bitters
Top with Freixenet Cordon Oro (or if you prefer Cordon Negro)
Method
Stir the bourbon, sweet vermouth, dry vermouth, maraschino syrup and bitters over ice in the glass
Top with Freixenet Cordon Oro
Garnish
Rustic orange twist and a Maraschino cherry
Glass
Martini or Old Fashioned