Top 10 emerging whisky trends

From Japanese blends to new high-tech apps, db surveys the whisky landscape and runs through some emerging trends.

Events like the Whisky Lounge London Festival 2012 give an opportunity for brands, producers and enthusiasts to discuss emerging trends and showcase their own unique twist on the whisky blend.

This year’s Whisky Lounge event was no different as it threw up interesting talking points like the launch of the London Whisky Distillery; the unveiling of the Belfast Whisky Distillery’s Titanic Whisky and details of a new whisky-finding App from Mark Thomson, director of Dramatic Whisky.

Added to this, Jameson showcased their new trends in Irish whiskey and The Tweeddale Blend was also on show as one of the only independent blended whiskies available. It meant that the drinks business was able to gauge the current whisky market and assess some likely trends to emerge in the next few years,

Based on those displaying at the Whisky Lounge event in London, we have a compiled a top 10 whisky trends that emerged at the trade show and could have a major impact on the industry in the years to come.

One Response to “Top 10 emerging whisky trends”

  1. Emily says:

    I’m very interested in the comment: “A move into a fruitier whisky blend is becoming more prevalent in the industry as producers try to attract women to drink whisky.” – I’m wondering where this info. comes from as it was met by considerable skepticism when I mentioned this as a potential trend in the South African market? Could you expand on what made you draw this conclusion? And perhaps which brands have explicitly stated that they are creating fruitier blends to attract women?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Trade Marketing Manager

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

The Global Malbec Masters 2018

the drinks business is proud to announce the inaugural Global Malbec Masters 2018.

Click to view more