New Bollinger bottle to reduce oxidation rate

Bollinger used the London International Wine Fair yesterday to unveil a unique 75cl bottle that mimics the shape of a magnum.

Bollinger's new bottle dubbed 1846 after the vintage of the bottle it is based on, found in its cellars

The new packaging was inspired by a bottle of Bollinger from 1846 found in the company’s cellars, and will be used across the entire range, starting with the Brut NV Special Cuvée.

Speaking at the launch, Bollinger CEO Jérôme Philippon told the drinks business that the switch was motivated by a desire “to develop a unique and authentic bottle for Bollinger”.

“My objective is to further the differentiation of Bollinger: our taste is different and our bottle shape should be different, and unique to us,” he added.

He also explained that the new shape had a “side benefit”.

This is connected to the bottle’s slightly broader base and narrower neck, which ensures there is a reduced oxygen contact with the Champagne compared to a standard bottle.

This change should mean that oxidation of the Champagne in the bottle will take place at a slightler slower rate, which, Jérôme believes, will be somewhere between the rate for a standard bottle and a magnum.

Indeed, the new bottle’s appearance makes it look like a scaled down magnum, and Jérôme pointed out that the ratio of the new bottle’s diameter at the neck to the diameter at the base is closer to a magnum than it is to a standard bottle (see figures below).

Nevertheless, despite the bottle’s slighly broader base, it still fits in the same gift carton and Bollinger promised it won’t effect merchandising.

Format             Neck diameter (mm)     Base diameter (mm)      Ratio

Standard          29                                85                                0.34

Magnum           29                              115                                0.25

New 75cl          26                                93                                0.28

3 Responses to “New Bollinger bottle to reduce oxidation rate”

  1. NRC says:

    Seems that with 6 bar of CO2 pressure, it would be pretty hard for O2 to get into the bottle and oxidize sparkling wine? Unless the partial pressure laws come into effect, and O2 somehow moves through the cork into the wine against that kind of pressure gradient to reach equilibrium with atmospheric ratios? Anyone who knows the science of this want to chip in?

  2. Tim Hall says:

    It is exactly as NIC says, though counter-intuitive given the pressure under the cork. But all the champenois research shows there is a slow gas intake through the cork over time as well as a reduction in pressure ie gas exchange in both directions. The O2 involved is tiny but significant over time, though much less than the huge exposure to air later from disgorgement.

  3. K Fincham says:

    Thumbs down! The new bottle looks very elegant, but it is functionally floored (Personal view of course). Like most Vino lovers, I like to display my wine/champagne in a traditional wine rack. I currently have six bottles of original sized Bollinger, comfortably nestled in. However, this is no longer possible! The base diameter is 93 mm, thus does not fit! Lets hope the reduced rate of oxidation, is enough to surpress my mild outrage.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more