Argentina needs to “focus on whites”

Argentina needs to start focusing more on its white wines, according to one of the country’s top producers.

Alberto Arizu

Alberto Arizu of Bodega Luigi Bosca believes there is a real opportunity for high-end white blends in Argentina, and Chardonnay from the Uco Valley.

Speaking at a lunch hosted by Bancroft Wines at Gaucho in Piccadilly, Arizu told db: “We’ve already shown the world that Argentina can do reds, now it’s time to prove our worth with our whites.

“Chardonnay is the second most important white grape in Argentina and we’re discovering new areas to plant it, like Lujan de Cuyo. Argentinian Chardonnay has a unique character to Chile and other New World examples,” he said.

Arizu cited the bodega’s Gala 3, a premium blend of Chardonnay, Viognier and Riesling, as an example of what Argentina can do outside Torrontes.

“We’re one of the few bodegas to be working on premium white blends, and are reducing the amount of time our Chardonnays stay in oak.”

He pinpointed Chardonnay from the Uco Valley as having improved “tremendously” in the past few years, producing some of the best examples of the grape. “The quality has gone through the roof. You get more freshness at the higher altitude,” he said.

Though he also sees a chance for Torrontés to quench a global thirst for freshness.

“We need to ride the wave of the global demand for fresh, aromatic, dry whites – Torrontés is ideally placed to satisfy this thirst,” he said.

Arizu also spoke of the importance of seeking out and shouting about Argentina’s best micro regions for Malbec.

“Malbec differs greatly depending on where it’s planted. Those from the Uco Valley are floral and fresh, the Vistalba and Lujan de Cuyo examples are red fruited, while Malbecs from Las Compuertas are full bodied, spicy and complex.

“We need to communicate these terroir differences to consumers so they understand the diversity of styles of Malbec. We’re not shouting about it enough,” he asserted.

Malbec aside, Arizu is keen to focus on pushing Pinot Noir and Syrah in Argentina, both of which have huge potential but remain largely undiscovered. “Our challenge will be to develop these grapes in the most suitable terroirs, like Maipú and San Juan for Pinot,” he said.

In terms of the Asian market, Arizu described it as “where Brazil was 20 years ago,” but spoke of the “great potential” Argentinian wine has in China with the new generation.

“They are better educated about wine and more open-minded to trying new things. The best way to promote our wines will be with the quality/price message,” he said.

“A Wines of Argentina office opened in Beijing last year, which will be hugely important in spreading the word about our wines in Asia. More Argentinian wine brands need to have a presence in China in order to open the category up,” he admitted.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Account Manager

Justerini & Brooks
Edinburgh, UK

Senior Partner Manager - eCommerce

Maverick Drinks
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more