Top 10 wine trends of 2012 – part 4

12th January, 2012 by Gabriel Stone

The Far East moves in on Burgundy

The argument that only Domaine de la Romanée Conti has the image to woo Asia’s wealthy wine consumers away from Bordeaux looks to be weakening rapidly.

Reporting from the ground, Tim Shaw, fine wine sales manager for Vanquish Wines, comments: “I was in Shanghai and Hong Kong recently and saw with my own eyes what’s going on. With DRC and Rousseau you can add Jayer to the list without a doubt.”

Importantly, Shaw also highlights the power of Asia’s female wine drinkers, where a preference for white wine is playing into Burgundy’s hands.

“There is a growing trend for young females to drink white wine, which they haven’t done normally,” he observes. “Following the men they’re going for French wine and where the perceived best white wine is made in France, which is Burgundy.”

Some, however, feel that it’s still too early to talk about Burgundy as a serious business driver. Slurp’s Jeremy Howard argues: “A few DRC auction sales do not a massive consumer movement make.

“Burgundy will gain in popularity in the Far East because the wines are of high quality and are much cheaper than comparable Bordeaux, but we are talking about years not months.”

Nevertheless, with early glimpses of the 2010 Burgundy vintage evoking enthusiastic praise, coupled with warnings about limited supply from the small harvest, excitable trading within Burgundy’s traditional markets could well help fan the flames in the Far East.

Meanwhile, if this highly fragmented region, whose scale even in big years is far more limited than Bordeaux, does take off in Asia, Burgundy lovers in the UK will need to move quickly.

Tom Gibbs, manager at Cognosis Consulting, extends this warning to other fine wine producing regions, predicting: “Competition for established premium wines which have historically been available in the market will become more intense.

“Emerging market demand will force UK trade and consumers to become more open-minded and flexible in pursuit of good quality wines which offer value for money.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more