Top 10 Champagne trends for 2012

13th January, 2012 by Rupert Millar

10. Grower Champagnes will emerge more in the on-trade

Grower Champagnes have already become an important point of difference in the off-trade as independents looked for something to offer their customers that wasn’t a grande marque and couldn’t be found in a supermarket for the half the price.

Now that retailers have their niche Champagne offering, Giles Burke-Gaffney, buyer at Justerini & Brooks, thinks that the on-trade might be interested too.

“The way the grandes marques have dominated the market you will definitely see grower Champagnes become more prominent,” he states. “You only have to look at the London on-trade lists to see how much more interested sommeliers are becoming.”

Field thinks that the growth of the category is down to a “gradual erosion of the hegemony of the grandes marques,” although growers are not about to launch some market share coup d’état.

If however, some of the above trends are proved correct then grower Champagnes will further contribute to the greater diversity in styles and single site wines that are receiving so much attention.

 

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more