Starbucks expands alcohol offering in US

Starbucks is widening its sales of beer and wine in US franchises and is looking to test the idea in Spain.

Having started selling alcohol and hot food at venues around the north west of the US, the coffee giant is planning to spread the concept to four to six outlets each in south California and Atlanta, as well as a further five to seven in Chicago throughout 2012.

The concept involves the selected stores remaining open for longer in the evening and adding a new menu that includes various savoury snacks, cheese and hot flatbreads.

Starbucks trialled it in 2010 with five outlets in Seattle and one in Portland now offering the extended menu.

Clarice Turner, the company’s US vice-president, said that the beer and wine selection would be tailored to each location as much as possible to reflect local tastes and “would be refined over time”.

Turner added: “The move is a natural progression for us as we are always looking for ways to evolve and enhance the Starbucks experience based on what our customers are telling us.

“We’re pleased with the response of our customers to the introduction of wine, beer and premium food at several of our stores in the Pacific North West, and we’re excited to see how the idea translates to other markets.”

The company will also be trying the concept in Spain according to Reuters, but no further details were available with regards to where in Spain the trial would take place or in how many venues.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

Click to view more