Ex-Diageo man to lead Carlsberg UK

Carlsberg has hired Benet Slay, former managing director for Diageo Northern Europe, to lead its UK business.

Slay will join the world’s fourth-biggest brewer in March, taking over from acting chief executive Jesper Fries as his permanent replacement.

Among Slay’s first responsibilities will be to capitalise on Carlsberg’s £15 million marketing campaign surrounding this summer’s Euro 2012 football tournament in Ukraine and Poland.

The brewer unveiled its Facebook campaign for the tournament in October last year, which will focus on building support around the England team.

Former Carlsberg UK chief executive Isaac Sheps left in December to take up a new position as chief executive for Baltika Breweries, with regional responsibility for Carlsberg’s operations across Eastern Europe.

Slay left Diageo in July amid the drinks manufacture’s overhaul of its European management structure following its switch to a category-led approach in Western Europe.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more