Pichon-Baron gets QR code
Château Pichon Longueville Baron has become the first grand cru classé to adopt quick response codes.
The barcode, which allows smartphone users to quickly connect to the internet, features the château’s crest and will appear on all back labels of the 2009 vintage.
The addition of the code to bottles of Château Pichon-Baron marks one of the very few changes to the wine’s packaging since its inception.
While the front label has altered little over the years, the bottle gained a back label in 2005 to carry legal information such as the logo to warn against drinking when pregnant.