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Australia partners Hong Kong next year

Following last week’s Hong Kong International Wine & Spirits Fair, the Hong Kong Trade Development Council has announced Australia will be the partner country for the 2010 event.

An agreement between the Australian Trade Commission (Austrade) and the HKTDC was signed last week, following the commitment shown by Australia at this year’s event. With 65 exhibitors present, Australia was the country with the largest representation at the show.

Fred Lam, executive director of the HKTDC, said: "It seems fitting that when it comes to announcing our partner country for next year we are passing the baton from the Old World to the New World," referring to the success of this year’s partner country, France.

From the Australian camp, Australian consul-general in Hong Kong, Les Luck, said: "This is another sign of Australia’s belief in Hong Kong’s growing reputation as a prime international wine market.”

Australia is Hong Kong’s fourth-largest supplier of wine and the value of imports from Australia to Hong Kong between January and September this year increased by 22% compared with the same period last year.

Jane Parkinson, 11.11.2009

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