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UK to get its own taste of Ibiza

Hierbas Ibicencas, a new liquor distilled from local herbs and plants, is being launched by Taste of Ibiza in the UK this summer.

Hierbas Ibicencas, which can be found in almost every bar on the party island of Ibiza, is marketed as being ideal for cocktails, as a shot or digestif.

Over 125 years ago the family Mari Mayans first started gathering recipes and studying the different effects of herbs and plants, in order to create a product, which in itself has become a brand name – ‘Hierbas Ibicencas’.
The liquor is based on alcohol flavoured with aniseed, thyme, rosemary, lemon and orange peel, and accompanied by many ‘secret’ ingredients.

Legends aside, the healing power of many of the herbs used are already well  documented.

Thyme can relieve cough symptoms, whilst rosemary is excellent against rheumatism and nerve pains.
The secret to producing Hierbas of consistently high quality, according to Hierbas family expert Juan Marí Mayans, is the special treatment of these ingredients – the extraction of only the purest of aromas from each of the plants. Only after each individual extract has been quality-controlled can the mixing process begin.  
The alcohol itself is achieved from the distillation of certain Wines and Molasses; giving Hierbas an ABV of 26%.  
With the help of an award winning mixologist Taste of Ibiza have created a range of cocktails with the flavour of Hierbas, including White Island Iced Tea, Pachan Punch and the unique mix of eighteen different herbs offered by the Balearic Martini.

Alan Lodge, 12.08.2009 

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