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Birra Moretti sponsors Identità London

Birra Moretti is to sponsor the inaugural Identità London, a celebration of Italian gastronomy in the UK.

Hosted at Vinopolis on 29 and 30 June, the event will feature presentations by leading chefs from Italy, as well as UK names including Angela Hartnett and Giorgio Locatelli.

The format is based on its Italian counterpart, Identità Golose, which was established five years ago by Paolo Marchi, one of the country’s most respected food journalists.

Carlo Rivaroli, brand manager for Birra Moretti, said: “This event demonstrates the finest Italian cuisine and showcases a selection of highly skilled Italian experts and our sponsorship agreement will reinforce the brand’s quality credentials in the UK."

The Italian beer brand is further boosting its culinary links in the run up to Identità London through a promotion in partnership with a number of venues within the portfolio of leading restaurateur, Claudio Pulze. From today until 27 June, Osteria Dell’Angolo, Al Duca and Via Condotti are all offering special Moretti-inspired menus, accompanied by a beer from the Moretti range.

Gabriel Savage, 25.06.09

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