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Derby favourite in the line-up
Woodford Reserve has strengthened its ties with the Epsom Derby, returning this year as the race meeting’s official Bourbon whiskey.
Visitors to one of the most high profile events in the horseracing calendar, held at Epsom Downs on 5-6 June, will be able to celebrate their win with The Derby Fruit Cup, a cocktail created specially for the event. Devised by brand ambassador Nidal Ramini, the Derby Fruit Cup is a mix of Martini Rosso and Woodford Reserve.
This partnership strengthens the premium bourbon brand’s horseracing association, with Woodford Reserve already an official sponsor of the Kentucky Derby.
Mark Jordan, brand manager for Woodford Reserve, commented on the partnership: “Last year was a hugely successful start to Woodford Reserve’s relationship with the Epsom Derby with a large amount of visitors coming along to the bespoke Woodford Reserve bar to sample our cocktails.
"We expect this year to be even more successful with the Derby Fruit Cup cocktail drawing the crowds as they enjoy their day at the races.”
Gabriel Savage, 06.05.09