Ciroc, the vodka brand co-owned by rapper P Diddy and Diageo, is the first alcoholic drinks brand to have launched an advertising campaign on Instagram.
E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.
Stars quaffed their way through 16,000 bottles of Champagne and bottles of boutique vodka Iordanov at the Brits 2015 Awards ceremony and after party in London last night.
While many of Russia’s drinking customs are rooted in tradition, others are aimed squarely at withstanding the pace, as this list shows.
An illegal distillery that made fake vodka from windscreen wash that would have “posed a real threat to public safety” has been shut down by UK Trading Standards.
Belvédère Group, owner of Sobieski vodka and Marie Brizard liqueurs, saw net sales fall 4.1% in 2014, as it implemented a major strategic review.
What’s in a name? It turns out quite a lot, especially when it comes to distilleries naming their most prized possession – the still.
Pernod Ricard saw net profits drop 5% in the first half of 2014/15, as the company announces its financial results and the appointment of Alexandre Ricard.
Cîroc Vodka has been named as the official vodka of the Grammy Awards after it signed a “multi-year” partnership with the music event.
A university professor in Iowa has created an “intelligent” vodka that promises to reduce hangovers by harnessing ozone to create a purer product.
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