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Tuesday 3 March 2015

Vodka

Ciroc first spirit to advertise on Instagram

Ciroc, the vodka brand co-owned by rapper P Diddy and Diageo, is the first alcoholic drinks brand to have launched an advertising campaign on Instagram.

Friday, February 27th, 2015 No Comments »

Gallo targets Millennials

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Thursday, February 26th, 2015 1 Comment »

Vodka and Champagne on tap at Brits

Stars quaffed their way through 16,000 bottles of Champagne and bottles of boutique vodka Iordanov at the Brits 2015 Awards ceremony and after party in London last night.

Thursday, February 26th, 2015 1 Comment »

How to drink vodka like a Russian

While many of Russia’s drinking customs are rooted in tradition, others are aimed squarely at withstanding the pace, as this list shows.

Tuesday, February 24th, 2015 No Comments »

Trading Standards bust fake vodka distillery

An illegal distillery that made fake vodka from windscreen wash that would have “posed a real threat to public safety” has been shut down by UK Trading Standards.

Monday, February 16th, 2015 No Comments »

Belvédère ‘back in the race’

Belvédère Group, owner of Sobieski vodka and Marie Brizard liqueurs, saw net sales fall 4.1% in 2014, as it implemented a major strategic review.

Monday, February 16th, 2015 No Comments »

Still my baby: how these stills got their names

What’s in a name? It turns out quite a lot, especially when it comes to distilleries naming their most prized possession – the still.

Thursday, February 12th, 2015 1 Comment »

Pernod profits slip as Ricard takes charge

Pernod Ricard saw net profits drop 5% in the first half of 2014/15, as the company announces its financial results and the appointment of Alexandre Ricard.

Thursday, February 12th, 2015 No Comments »

Cîroc named Grammy Awards vodka

Cîroc Vodka has been named as the official vodka of the Grammy Awards after it signed a “multi-year” partnership with the music event.

Friday, February 6th, 2015 No Comments »

‘Pure’ vodka claims to ease hangovers

A university professor in Iowa has created an “intelligent” vodka that promises to reduce hangovers by harnessing ozone to create a purer product.

Friday, January 30th, 2015 No Comments »

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