Wine presenter Olly Smith highlighted the “great value” offered by Portuguese wine as he unveiled his 50 Great Portuguese Wines.
ViniPortugal is using strong recent growth figures as a springboard to shift its UK focus towards strengthening consumer awareness of its wines.
Portugal needs stronger branding for its wines, regions and grape varieties, concluded a UK trade panel hosted by ViniPortugal at LIWF 2012.
ViniPortugal are planning to boost sales of Portuguese wine in the UK by 8% over the next three years.
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