William Grant & Sons-owned gin brand Hendrick’s is upping its experimental marketing stakes with a pop-up gin experience in a laundrette in Shoreditch.
This week in the world of drinks: bartenders and brand ambassadors take part in the hospitality industry's answer to Takeshi's Castle; human bartenders triumph over machines at the Barbican; Hendrick's Gin opens a laundrette in Shoreditch; and a distillery takes a trip on the river to gather grain in a 100-year-old barge.
UK wine and spirits merchant Berry Bros & Rudd has added four rums to its ‘The Classic Range’.