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Friday 12 February 2016

Marketing

Oddbins reveals Christmas fox campaign

UK drinks retailer Oddbins will be holding auctions for the chance to win stuffed fox toys and wine tastings hosted by celebrities as part of its Christmas campaign, the drinks business can reveal.

Monday, November 9th, 2015 1 Comment »

Casillero in second ‘Wine legend’ campaign

Chilean wine brand Casillero del Diablo has announced the latest instalment of its ‘Wine Legend’ campaign, which is set to launch in the UK in mid-December.

Monday, November 9th, 2015 No Comments »

Top 10 tips for marketing to millennials

As drinks producers fight tooth-and-nail to attract the elusive yet valuable millennial consumer, here are 10 tips that brand builders would be wise to take on-board.

Monday, November 9th, 2015 1 Comment »

Rhône Valley charms China consumers

Inter-Rhône is “rolling out the red carpet” with colourful mass media campaigns in a bid to win over China’s younger generation of drinkers.

Friday, November 6th, 2015 No Comments »

Zind-Humbrecht signs up with Gonzalez Byass UK

Alsace winery Domaine Zind-Humbrecht is aiming to drive its UK sales with the appointment of Gonzalez Byass as its exclusive UK distributor.

Thursday, November 5th, 2015 No Comments »

Top 10 marketing campaigns

This month’s marketing campaign’s saw the drinks trade channel its cultured side, with opera, fine art and twice Academy Award nominee Jeremy Renner featuring.

Wednesday, November 4th, 2015 1 Comment »

‘Taste the bush’ wine ad banned

A provocative advertisement for Australian wine which uses the catchline “You can almost taste the bush” has been banned by the Advertising Standards Authority (ASA).

Wednesday, November 4th, 2015 3 Comments »

A checklist for the new Bud Light, Coors Light and Heineken ads

Three of the country’s biggest beers will soon unveil new ads created by agencies with no history on the brand. That’s a lot of inexperience!

Thursday, October 29th, 2015 No Comments »

Beer brand invention turns weather into music

Tasmanian beer brand James Boag has unveiled a groundbreaking instrument that turns live environmental and meteorological readings into music.

Tuesday, October 20th, 2015 No Comments »

Morrisons spends £10m on remerchandising BWS

Morrisons has spent nearly £10m on remerchandising its BWS fixtures by country, after ditching its innovative Taste Test segmentation.

Friday, October 16th, 2015 No Comments »

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