You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 27 July 2016 loc: GB

Marketing

Trimbach: grand cru system now unavoidable

The grand cru classification system is an unavoidable element in the marketing of Alsace wines, Jean Trimbach, owner of Domaine Trimbach, says.

Monday, May 23rd, 2016 1 Comment »

Ty Nant launches new website

Welsh mineral water brand, Ty Nant, has launched a redesigned company website and enhanced its social media presence.

Wednesday, May 18th, 2016 No Comments »

Miller Lite: A failure of marketing leadership

Just when we thought news in the beer business had slowed, the marketing brain trust at Miller Lite took us by surprise.

Tuesday, May 17th, 2016 No Comments »

Chang Beer offers ‘massage in a bottle’

Thai beer brand Chang Beer is inviting shoppers to enjoy a ‘massage in a bottle’ at Westfield Stratford shopping centre this week.

Tuesday, May 17th, 2016 No Comments »

Accolade Wines owner mulls IPO

The owner of the UK’s largest drinks company, Accolade Wines, is looking at listing the company on the London stock exchange as it gets ready to offload its 80% stake in the business, an Australian newspaper claims.

Thursday, May 12th, 2016 No Comments »

Harvey Nichols launches Wallpaper* cocktail bar

Harvey Nichols has teamed up with design and lifestyle magazine Wallpaper* to launch a new restaurant and cocktail bar within its new menswear department.

Thursday, May 12th, 2016 No Comments »

Budweiser renamed ‘America’

Budweiser has been given permission to temporarily rename itself ‘America’ as part of a bid to tap into the patriotic spirit of American consumers this summer.

Wednesday, May 11th, 2016 No Comments »

Bar staffed by dogs pops up for one day

A pop-up bar staffed entirely by dogs is set to open in London later today for one night only.

Friday, May 6th, 2016 No Comments »

Strongbow named as Team GB Olympics sponsor

Strongbow cider has signed an exclusive agreement with the British Olympic Association to become an official partner of Team GB at this year’s Olympic Games in Rio de Janeiro.

Friday, April 29th, 2016 7 Comments »

‘Distinctiveness of place’: why Yuengling’s approach works

A beer brand looking to show off its authenticity always looks to its roots, but it’s a strategy not without potential pitfalls, writes Dan Fox.

Tuesday, April 26th, 2016 No Comments »

Most Read

The London Wine Fair in pictures

10th May, 2016 by Lucy Shaw

Top 10 Scotch whisky brands

1st July, 2016 by Lauren Eads

America's first cat wine bar to open in Denver

13th June, 2016 by Lucy Shaw

Nine 'hipster' Napa wineries hot in NYC

14th June, 2016 by Marisa D'Vari

Top 10 Scotch whisky markets by value

18th May, 2016 by Lauren Eads

Drinks trade reacts to UK's decision to leave EU

24th June, 2016 by Lauren Eads

Top 10 Scotch whisky markets by value

18th May, 2016 by Lauren Eads

Drinks trade reacts to UK's decision to leave EU

24th June, 2016 by Lauren Eads

db Awards 2016: the winners

4th May, 2016 by Neal Baker