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Friday 25 April 2014

Marketing

Dining Concepts trio hit Hong Kong

Hong Kong-based restaurant group Dining Concepts will roll out their star players this month and next as three of their celebrity chefs descend upon the southern Chinese city to give its diners a taste of stardust.

Thursday, September 27th, 2012 No Comments »

Gallo partners with Universal Pictures

E&J Gallo has joined forces with Universal Pictures to promote the Gallo Film Club.

Tuesday, September 11th, 2012 No Comments »

Top 10 beers for summer sport

Drinking beer and watching sport go together like hot dogs and mustard, so we’ve chosen the top brews to cheer your team.

Friday, August 24th, 2012 No Comments »

Fetzer prepares for “rebirth”

Concha y Toro is building a more premium position for its Fetzer brand, helping California bridge the gap on UK shelves between entry level and top end brands.

Monday, July 23rd, 2012 1 Comment »

Van Damme is back in Coors Light ads

Molson Coors is to launch the next instalment of its cult Coors Light ads starring Jean Claude Van Damme, as part of a £6m integrated campaign.

Thursday, July 12th, 2012 1 Comment »

Cellarhand site connects flying winemakers

A new website is aiming to provide a forum connecting wineries with those looking to work a vintage.

Friday, July 6th, 2012 No Comments »

Armit unfurls new image

Armit has unveiled a new company logo, aiming to refresh the wine merchant’s “contemporary and professional” image.

Wednesday, July 4th, 2012 No Comments »

Online alcohol sales “needs stricter rules”

Selling alcohol online needs more stringent checks claims a leading identity management group.

Monday, June 25th, 2012 4 Comments »

New Carling packaging after £6.3 million investment

Molson Coors has invested £6.3 million in new state-of-the-art packaging technology, a move that will see Carling packaged in film instead of cardboard.

Tuesday, June 19th, 2012 No Comments »

Warsteiner tees up UK market

German beer brand Warsteiner is hoping its sponsorship of the European Golf Tour will help it seize a “big chance” in the UK beer market.

Tuesday, June 12th, 2012 No Comments »

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