A marketing lecturer has developed a piece of technology that can track the decisions of pub goers, helping to determine the most effective pump clips.
Louis Roederer has been confirmed as official Champagne partner to Cowdray Park Polo Club.
From tongue-twisting flavour combinations to daring designs, the past year has seen all manner of innovations unleashed upon the world of wine.
The one AB SuperBowl ad not released prior to the game was, hands down, the best beer commercial the brewer has aired in at least a decade, maybe two.
Jacob’s Creek has announced the launch of a multi million pound UK marketing campaign featuring the brand’s winemakers and growers.
Côtes du Rhône Wines has launched its 2015 UK marketing programme to build on the region’s “Think Red, Think Côtes du Rhône” campaign.
Argentine wine brand Bodega Trivento has extended its association with England’s Premiership Rugby for a further three years.
Cointreau has unveiled Laetitia Casta as its new creative director, hailing the model-turned-actress as a modern embodiment of the house’s values.
An advert for David Beckham’s Haig Club whisky has been cleared by the Advertising Standards Agency, despite complaints it might appeal to children.
Complaints that a “wonky barn” cartoon character on a bottle of “Willy’s” cider breached alcohol marketing rules have been dismissed.
© 2015 Union Press Ltd | Unit 122, 30 Great Guildford Street, London SE1 0HS, UK | Registered in England and Wales No. 03606414 | Tel: +44 (0)20 7803 2420