Carlos Brito, you’re being conned
It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?
Tuesday, May 13th, 2014 No Comments »Marketing
Book revisits ‘golden days’ of drinks trade
A book detailing the “golden days” of the drinks trade by marketing professional and industry veteran, Tim Ambler, has been released.
Friday, May 9th, 2014 No Comments »‘Irresponsible’ Four Loko packaging banned
An alcoholic energy drink brand has been found in breach of alcohol marketing laws for “encouraging irresponsible consumption.”
Friday, February 28th, 2014 No Comments »Why cute puppies don’t help
Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.
Monday, February 17th, 2014 No Comments »Drinks body launches sponsorship code
A host of UK drinks producers, venues and retailers have agreed to abide by a new code enforcing the promotion of responsible drinking.
Friday, January 31st, 2014 No Comments »A case for unified marketing for France
Despite the efforts of French politicians, there may be light at the end of the tunnel for marketing French wines.
Tuesday, January 14th, 2014 No Comments »Top 10 new products in October
From a new craft gin to a wine inspired by a best-selling book and a Champagne with an artist’s touch, here are some of the new products launched last month.
Friday, November 1st, 2013 3 Comments »Millennials changing face of wine industry
Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.
Thursday, October 10th, 2013 No Comments »Lindeman’s bids to be ‘biggest Australian wine brand in the world’
Lindeman’s has launched a million pound UK digital campaign as part of a wider global push for the 170-year-old Australian brand.
Monday, October 7th, 2013 No Comments »Top 10 video game inspired drinks
The world of gaming came alive this week with the launch of Grand Theft Auto 5, but what cocktail should you be drinking with this and other games?
Wednesday, September 25th, 2013 No Comments »
