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Wednesday 29 July 2015

Marketing

Smirnoff redesigns ‘iconic’ bottle

Smirnoff Vodka has unveiled a redesign of its No. 21 bottle in an attempt to deliver a “more premium and modern experience” for consumers.

Friday, May 29th, 2015 2 Comments »

Unfortunately placed beer and sausage ad mocked

An eye-catching billboard advertising a Costa Rican beer brand has caught the attention of drivers, but not for the right reasons.

Thursday, May 28th, 2015 2 Comments »

Trade needs to tap into wine’s ‘romantic’ side

Wine retailers need to tap into the romance of wine and the beautiful places it’s made rather than bombarding consumers with tasting notes, says one key commentator.

Tuesday, May 19th, 2015 1 Comment »

SABMiller CEO slams ‘lager lout’ ads

Beer brewer SABMiller’s CEO Alan Clarke has criticised the “insulting” tone of beer advertisements over the years for driving away female customers.

Thursday, May 14th, 2015 No Comments »

Top marketing campaigns of the month

The Grant’s Scotch ultimate weekend, rapper P Diddy’s millennial focus and Lanson’s polo push all feature in this month’s roundup of the marketing moves shaking up the industry.

Tuesday, May 12th, 2015 No Comments »

Bud Light was ensnared by a strategy, not a label

It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.

Tuesday, May 12th, 2015 No Comments »

Cheap wine tastes better if you pay more

Duping your guests into believing a cheap wine tastes far better is a lot easier than you might think – simply lie about how expensive it is.

Thursday, April 30th, 2015 1 Comment »

Bud Light sorry for ‘rapey’ beer slogan

Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.

Wednesday, April 29th, 2015 1 Comment »

Kumala offers ‘wind-down’ time

South African wine brand Kumala has launched a major consumer competition in the UK, offering the chance to win one of 10,000 “wind-down” prizes, from spa breaks to wine.

Wednesday, April 29th, 2015 No Comments »

Wine should be sold as ‘an emotional experience’

Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.

Tuesday, April 28th, 2015 3 Comments »

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