Danish brewer Carlsberg has launched a new range of men’s grooming products designed to harness the nourishing power of beer.
William Grant & Sons has announced the appointment of a new chief marketing officer, Philip Gladman, formerly a longstanding employee of rival company Diageo.
The Pimm’s Cider Cup has been the most successfully launched cider innovation in the UK over the last 12 months, parent-company Diageo has claimed.
This month’s marketing roundup sees drinks brands go to any length to get themselves noticed, including giving away shoes and getting down and dirty with “Tough Mudders”.
Scotch brand The Macallan has opened its doors to consumers at The Macallan Residence, the first UK event of its kind for the single malt whisky.
Off-licence chain Bargain Booze is fighting back against discount supermarkets with an advertising campaign that takes aim at Aldi.
Bacardi’s chief marketing officer has quit the company after only six months in the role.
Smirnoff Vodka has unveiled a redesign of its No. 21 bottle in an attempt to deliver a “more premium and modern experience” for consumers.
An eye-catching billboard advertising a Costa Rican beer brand has caught the attention of drivers, but not for the right reasons.
Wine retailers need to tap into the romance of wine and the beautiful places it’s made rather than bombarding consumers with tasting notes, says one key commentator.
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