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Tuesday 16 September 2014

Marketing

Craft-beer: One strategy won’t fit all

Dilemma: If several brands take the same route to achieving “special” then they have not achieved differentiation.

Monday, June 9th, 2014 No Comments »

Beefy beer brewed for pampered pups

Man’s best friend is the latest consumer to be swept into the craft beer boom with the launch of a beer aimed squarely at the canine market.

Monday, June 9th, 2014 No Comments »

Plastic beer bag wins design award

A plastic, vacuum-sealed beer bag carrier held together with velcro has won the praise of judges at an international design competition.

Thursday, June 5th, 2014 2 Comments »

Top 10 new products in June

A host of drinks categories launched an array of products this month – from an exclusive Drambuie gift set to a 150-year-old Port.

Wednesday, June 4th, 2014 No Comments »

Ban on Cantona Kronenbourg ads revoked

A decision to ban a series of Kronenbourg adverts in the UK over claims it falsely implied its brewing and hop production took place in France has been reversed.

Wednesday, June 4th, 2014 1 Comment »

30 days of Riesling to hit HK

Wines of Germany’s “Riesling Weeks” is coming back to Hong Kong but this time will run for the whole of June.

Thursday, May 22nd, 2014 No Comments »

Gallo steps up UK Moscato drive

E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.

Tuesday, May 20th, 2014 No Comments »

Ruinart rosé marks 250th year with garden

A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, is to mark the 250th year of Champagne house Ruinart.

Friday, May 16th, 2014 No Comments »

Molson Coors in 500K pint glass giveaway

Molson Coors is to give away 500,000 free Carling pint glasses as part of a UK promotion spanning the summer.

Friday, May 16th, 2014 No Comments »

Carlos Brito, you’re being conned

It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?

Tuesday, May 13th, 2014 No Comments »

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