Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.
Casillero del Diablo has announced a major marketing campaign for 2015, signing a multi-channel sponsorship deal with Sky Movies.
Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.
Virgin Wines is hoping to make its customers’ last minute Christmas wine deliveries that much easier by launching a click and collect locker service.
Belvedere vodka has been announced as a drinks partner of the upcoming James Bond film Spectre.
The flavoured whisky palette now boasts hues from all the major whisky segments, from Scotch to Japanese and from Irish to Bourbon and Canadian.
Drinks brands associated with music and sports are most popular for coming-of-age drinkers in the US, a new study has revealed.
Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.
Chivas Regal has enlisted the talents of a glassmaker for its latest campaign, creating 85 glass drops containing the flavours of its 18-year-old pour.
How many brands are older than 50 years? Not many, but perhaps more than you think within the world of drinks.
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