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Wednesday 2 September 2015

Marketing

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products designed to harness the nourishing power of beer.

Monday, June 29th, 2015 No Comments »

New marketing officer for William Grant

William Grant & Sons has announced the appointment of a new chief marketing officer, Philip Gladman, formerly a longstanding employee of rival company Diageo.

Thursday, June 18th, 2015 No Comments »

Diageo praises Pimm’s cider success

The Pimm’s Cider Cup has been the most successfully launched cider innovation in the UK over the last 12 months, parent-company Diageo has claimed.

Thursday, June 18th, 2015 No Comments »

Top 10 marketing campaigns of the month

This month’s marketing roundup sees drinks brands go to any length to get themselves noticed, including giving away shoes and getting down and dirty with “Tough Mudders”.

Wednesday, June 17th, 2015 1 Comment »

Macallan plays host in marketing push

Scotch brand The Macallan has opened its doors to consumers at The Macallan Residence, the first UK event of its kind for the single malt whisky.

Tuesday, June 16th, 2015 No Comments »

Aldi Shmaldi! Bargain Booze fights back

Off-licence chain Bargain Booze is fighting back against discount supermarkets with an advertising campaign that takes aim at Aldi.

Tuesday, June 16th, 2015 No Comments »

Marketing overhaul sees Bacardi exec quit

Bacardi’s chief marketing officer has quit the company after only six months in the role.

Tuesday, June 16th, 2015 No Comments »

Smirnoff redesigns ‘iconic’ bottle

Smirnoff Vodka has unveiled a redesign of its No. 21 bottle in an attempt to deliver a “more premium and modern experience” for consumers.

Friday, May 29th, 2015 2 Comments »

Unfortunately placed beer and sausage ad mocked

An eye-catching billboard advertising a Costa Rican beer brand has caught the attention of drivers, but not for the right reasons.

Thursday, May 28th, 2015 2 Comments »

Trade needs to tap into wine’s ‘romantic’ side

Wine retailers need to tap into the romance of wine and the beautiful places it’s made rather than bombarding consumers with tasting notes, says one key commentator.

Tuesday, May 19th, 2015 1 Comment »

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