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Tuesday 1 December 2015


Top 10 marketing campaigns: September

Among a raft of sporting tie-ups, social media strategies take centre stage, as we round up the biggest drinks campaigns of the past month.

Monday, September 14th, 2015 No Comments »

Concha set for rugby fever and ‘Hallowine’

As Concha y Toro reaps the rewards of its brands’ high profile sponsorship activity in the UK, the group has outlined plans to build on this momentum.

Friday, September 11th, 2015 No Comments »

Students set up pop-up bar on Ben Nevis

A group of students set up a pop-up bar on the summit of Ben Nevis after hauling a nine-gallon barrel of beer and pint glasses to its peak.

Friday, August 28th, 2015 No Comments »

Pol Roger celebrates eventing link

Champagne Pol Roger has unveiled a new series of advertisements to mark its sponsorship of two highlights of the international three day event calendar.

Friday, August 21st, 2015 No Comments »

Beaujolais targets Irish market

Inter Beaujolais is to continue its marketing campaign in the UK next year which will also target the Republic of Ireland for the first time as well.

Thursday, August 20th, 2015 No Comments »

Top 10 marketing campaigns

Summer sporting tie-ups seem to be dominating the world of drinks marketing lately, with sponsorships ranging from horse racing to the Rugby World Cup.

Tuesday, August 18th, 2015 No Comments »

New marketing role for Beam Suntory

Spirits producer Beam Suntory has announced the creation of a new US marketing general manager role, which is to be taken by former Kraft Heinz executive Greg Hughes.

Tuesday, August 18th, 2015 No Comments »

WOSA gets social ahead of Cape Wine

Wines of South Africa is warming up its welcome ahead of next month’s Cape Wine 2015 with the launch of a social media campaign.

Wednesday, August 12th, 2015 No Comments »

‘Cheeky’ ad takes on ‘bland’ wine sector

A UK-based wine supplier has channeled “classic British humour” to bring a risqué edge to its first ever advertising campaign.

Tuesday, August 11th, 2015 No Comments »

Top 10 marketing campaigns: July

Ever-inventive, the drinks industry has come up with a host of ways to get its products noticed this month, from sports star tie-ups and flamingoes to sand art and tan lines.

Wednesday, July 29th, 2015 No Comments »

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