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Sunday 25 January 2015

Marketing

Kate Hudson launches ‘virtual’ wine

Kate Hudson and her Muse rocker fiancé Matt Bellamy have taken a novel approach to launching their latest wine by using the online game Farmville.

Wednesday, November 19th, 2014 1 Comment »

Marketing bullshit… #BigBeer’sStillBuyin’It

“Irritate! Irritate!! Irritate!!!” – is that the key to getting folks to buy your product?

Monday, November 17th, 2014 1 Comment »

Cockburn’s Port unveils Christmas campaign

Cockburn’s Port has unveiled its 2014 Christmas campaign taking cues from a cocktail recipe to encapsulate the importance of family at Christmas.

Friday, November 14th, 2014 No Comments »

French Wines with Style team up with Toni & Guy

French Wines with Style has teamed up with hairstyling chain Toni & Guy, taking inspiration from the world of fashion to help consumers discover their perfect wine style.

Thursday, November 13th, 2014 No Comments »

Fuller’s offers to fill up punters’ pints

British beer producer Fuller’s is offering to top-up tweeters’ empty pints as it launches a new social media campaign.

Friday, November 7th, 2014 No Comments »

SABMiller to apply coffee marketing

Brewer SABMiller is looking to apply to its beer range a similar marketing strategy as coffee in the hope of shaking off the “guys watching sport” image.

Tuesday, October 7th, 2014 2 Comments »

Beer labels show colour of brew inside

A Spanish designer has come up with an innovative way to package beer, with its label simply depicting the colour of the brew inside.

Friday, September 19th, 2014 No Comments »

Ad mogul gives cutting critique of wine trade

The wine industry is “peculiar, fragmented, confusing and impenetrable” and lacks innovation, according to one of the UK’s foremost figures in advertising.

Thursday, September 18th, 2014 8 Comments »

Winery shows faith in synthetic closure

A US wine brand is so confident in closure manufacturer Nomacorc’s Select Series product it is offering a “100% Money Back Guarantee”.

Thursday, September 18th, 2014 No Comments »

Prosecco out-marketing Champagne

One of Champagne’s most established producers has warned that if the region doesn’t get its act together it could soon fall behind Prosecco.

Thursday, September 18th, 2014 No Comments »

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