Among a raft of sporting tie-ups, social media strategies take centre stage, as we round up the biggest drinks campaigns of the past month.
As Concha y Toro reaps the rewards of its brands’ high profile sponsorship activity in the UK, the group has outlined plans to build on this momentum.
A group of students set up a pop-up bar on the summit of Ben Nevis after hauling a nine-gallon barrel of beer and pint glasses to its peak.
Champagne Pol Roger has unveiled a new series of advertisements to mark its sponsorship of two highlights of the international three day event calendar.
Inter Beaujolais is to continue its marketing campaign in the UK next year which will also target the Republic of Ireland for the first time as well.
Summer sporting tie-ups seem to be dominating the world of drinks marketing lately, with sponsorships ranging from horse racing to the Rugby World Cup.
Spirits producer Beam Suntory has announced the creation of a new US marketing general manager role, which is to be taken by former Kraft Heinz executive Greg Hughes.
Wines of South Africa is warming up its welcome ahead of next month’s Cape Wine 2015 with the launch of a social media campaign.
A UK-based wine supplier has channeled “classic British humour” to bring a risqué edge to its first ever advertising campaign.
Ever-inventive, the drinks industry has come up with a host of ways to get its products noticed this month, from sports star tie-ups and flamingoes to sand art and tan lines.
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