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Monday 20 April 2015

Marketing

Eye-tracking beer goggles monitor habits

A marketing lecturer has developed a piece of technology that can track the decisions of pub goers, helping to determine the most effective pump clips.

Tuesday, February 3rd, 2015 No Comments »

Roederer joins the polo set

Louis Roederer has been confirmed as official Champagne partner to Cowdray Park Polo Club.

Tuesday, February 3rd, 2015 No Comments »

11 most daring innovations in wine

From tongue-twisting flavour combinations to daring designs, the past year has seen all manner of innovations unleashed upon the world of wine.

Monday, February 2nd, 2015 2 Comments »

Budweiser runs a REAL beer ad

The one AB SuperBowl ad not released prior to the game was, hands down, the best beer commercial the brewer has aired in at least a decade, maybe two.

Monday, February 2nd, 2015 2 Comments »

Jacob’s Creek puts winemakers upfront

Jacob’s Creek has announced the launch of a multi million pound UK marketing campaign featuring the brand’s winemakers and growers.

Friday, January 30th, 2015 1 Comment »

Rhône unveils UK plans for 2015

Côtes du Rhône Wines has launched its 2015 UK marketing programme to build on the region’s “Think Red, Think Côtes du Rhône” campaign.

Friday, January 30th, 2015 No Comments »

Trivento extends Premiership Rugby deal

Argentine wine brand Bodega Trivento has extended its association with England’s Premiership Rugby for a further three years.

Thursday, January 29th, 2015 No Comments »

Cointreau celebrates je ne sais quoi

Cointreau has unveiled Laetitia Casta as its new creative director, hailing the model-turned-actress as a modern embodiment of the house’s values.

Wednesday, January 28th, 2015 No Comments »

Beckham whisky ad cleared by watchdog

An advert for David Beckham’s Haig Club whisky has been cleared by the Advertising Standards Agency, despite complaints it might appeal to children.

Tuesday, January 27th, 2015 No Comments »

‘Wonky’ Willy’s Cider complaint rejected

Complaints that a “wonky barn” cartoon character on a bottle of “Willy’s” cider breached alcohol marketing rules have been dismissed.

Friday, January 16th, 2015 No Comments »

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