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Friday 6 March 2015

Marketing

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Casillero signs major deal with Sky

Casillero del Diablo has announced a major marketing campaign for 2015, signing a multi-channel sponsorship deal with Sky Movies.

Tuesday, January 6th, 2015 No Comments »

Gordon’s relaunched with £2m campaign

Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.

Friday, January 2nd, 2015 1 Comment »

Click and collect wine lockers launched

Virgin Wines is hoping to make its customers’ last minute Christmas wine deliveries that much easier by launching a click and collect locker service.

Friday, December 19th, 2014 No Comments »

Belvedere vodka signs James Bond deal

Belvedere vodka has been announced as a drinks partner of the upcoming James Bond film Spectre.

Tuesday, December 16th, 2014 No Comments »

Flavoured whiskies pushing forward

The flavoured whisky palette now boasts hues from all the major whisky segments, from Scotch to Japanese and from Irish to Bourbon and Canadian.

Friday, December 12th, 2014 No Comments »

Event sponsors attract young drinkers

Drinks brands associated with music and sports are most popular for coming-of-age drinkers in the US, a new study has revealed.

Thursday, December 11th, 2014 No Comments »

Beer brands spend $23m with Youtube

Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.

Tuesday, December 9th, 2014 No Comments »

Chivas promotes with glass droplets

Chivas Regal has enlisted the talents of a glassmaker for its latest campaign, creating 85 glass drops containing the flavours of its 18-year-old pour.

Tuesday, December 9th, 2014 No Comments »

Heritage: A brand’s secret weapon

How many brands are older than 50 years? Not many, but perhaps more than you think within the world of drinks.

Monday, December 8th, 2014 1 Comment »

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