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Saturday 25 October 2014

Marketing

Michael Owen signs deal with Spey

Former England footballer, Michael Owen, has signed a three-year contract to become the global ambassador of Scotch whisky brand Spey.

Monday, June 30th, 2014 No Comments »

Central Coast winery launches ‘first interactive wine label’

Terravant Wine Company, in California’s Central Coast, has launched ‘Scratchpad’, a new range of wines with mostly blank labels, ready for drinkers to customise and share via social media.

Friday, June 20th, 2014 No Comments »

Antinori-commissioned ‘van’ commands a classic price

A classic vehicle may be the world’s most expensive wine delivery van, with a current asking price of over £75,000.

Thursday, June 19th, 2014 2 Comments »

Canti Prosecco ad brings Venice to London

Canti Prosecco’s TV advertising is set to go live later today, but you can preview the commercial on the drinks business now.

Wednesday, June 18th, 2014 No Comments »

Top 10 tips for marketing drinks brands

Joanna Davies, CEO at drink, part of the ZAK Media Group, counts down her top 10 tips for successful drinks marketing.

Friday, June 13th, 2014 No Comments »

Craft-beer: One strategy won’t fit all

Dilemma: If several brands take the same route to achieving “special” then they have not achieved differentiation.

Monday, June 9th, 2014 No Comments »

Beefy beer brewed for pampered pups

Man’s best friend is the latest consumer to be swept into the craft beer boom with the launch of a beer aimed squarely at the canine market.

Monday, June 9th, 2014 No Comments »

Plastic beer bag wins design award

A plastic, vacuum-sealed beer bag carrier held together with velcro has won the praise of judges at an international design competition.

Thursday, June 5th, 2014 2 Comments »

Top 10 new products in June

A host of drinks categories launched an array of products this month – from an exclusive Drambuie gift set to a 150-year-old Port.

Wednesday, June 4th, 2014 No Comments »

Ban on Cantona Kronenbourg ads revoked

A decision to ban a series of Kronenbourg adverts in the UK over claims it falsely implied its brewing and hop production took place in France has been reversed.

Wednesday, June 4th, 2014 1 Comment »

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