Greek court upholds £23m fine for Heineken over market abuse

6th July, 2017 by Lauren Eads

An appeals court has upheld a multi-million fine against Heineken imposed by the Hellenic Competition Commission (HCC), after it found the Dutch brewer’s Greek subsidiary to have abused competition laws in the country for the past 16 years.

Athenian Brewery is Heineken’s Greek subsidiary, selling Alfa, Amstel and Heineken

In December 2015 the Athenian Brewery, which is 98.8% owned by Heineken, was fined €31.5m (£25m) by the HCC following a 12-year investigation into its practices within the Greek market, eventually finding it in breach of Greek and EU competition law having abused its “dominant position” for nearly two decades.

In a statement released on 1 December 2015, the HCC said Heineken’s Athenian Brewery, which sells Alfa, Amstel and Heineken in Greece, had….

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