Tour de France appeases winemakers

8th March, 2016 by Rupert Millar

The organisers of the Tour de France have reached a sponsorship agreement with French winemakers who threatened to block parts of the route in protest.

Tour winner Bradley Wiggins pictured during the 2012 Tour de France (Photo: Wiki)

Tour winner Bradley Wiggins pictured during the 2012 Tour de France (Photo: Wiki)

Last month wine producers in the Languedoc expressed their anger at the news that Chilean wine brand Cono Sur and its ‘Bicicleta’ label had been chosen as a sponsor of the renowned cycling event.

Winemakers in the region said they would disrupt the Tour as it passed through the Languedoc this July as part of Stage 11 of the race.

But organisers have now reached an agreement with producers to allow them to showcase their products during the race, according to reports.

The Tour de France’s head, Christian Prudhomme, met with winemakers at the Paris Agriculture Fair last week at the invitation of Jerome Despey, FranceAgriMer’s head of French wine producers, according to sport website Ten Play.

“There is no problem at all,” Prudhomme is quoted saying. “Wine producers and cooperatives can promote their products on the Tour de France, as they can with our upcoming [now current] race Paris-Nice.”

Bicicileta will remain the Tour’s sponsor in its promotional events outside of France as was always intended and Dempsey said the matter is now closed.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more