Sparkling wine ‘the hottest category in the world’

10th February, 2016 by Lauren Eads

Sparkling wine is expected to drive a 1.8% increase in UK wine consumption from 2015 to 2019, tracking above the global average of 1.4%, with Prosecco dominating the market.

gd

Guillaume Deglise, CEO of Vinexpo

Overall, UK consumption of sparkling wine by volume is expected to rise by 13.2% between 2015 to 2019, whereas still wines will achieve modest growth of just 0.6%, resulting in overall growth on 1.8%, according to data released today by Vinexpo in partnership with the IWSR.

In comparison, global consumption of sparkling wines are expected to increase in volume by 7.4% between 2015 to 2019, and still wines by 0.8%, resulting in an overall 1.4% increase in consumption.

The UK’s positive outlook for the next four years follows a drop of 8.2% in still wine consumption between 2010 and 2014, which resulted in an overall decline in consumption of 5.6%. In contrast, sparkling wine achieved huge growth during this period with volume sales increasing by 33.5%, with Prosecco being the main driver.

Speaking to the drinks business yesterday, Guillaume Deglise, CEO of Vinexpo, singled out sparkling wine as “probably the hottest category in the world”, due to its consistent global growth since 2010. Deglise also highlighted rosé as a “hot” category, but stressed its growth was not global and currently confined to a few countries including France, the US and UK.

In 2014 global sparkling wine consumption grew by 11.5% compared to the previous year, while non-Champagne sparkling wines grew even faster at a rate of 15.2%. Within this category, Italian sparkling wine saw volumes grow at a rate of 52.1%.

“Prosecco is very strong in the UK although it’s not really driven by brands”, said Deglise. “It’s an unbranded category because people are asking for Prosecco not a particular brand. That creates an opportunity for premium Prosecco in the UK in the future.”

Referring to the evolution of Prosecco in the UK market, Deglise said that in the past asking for Prosecco could “be a problem”.

“People would ask for Champagne and be given Prosecco”, he said. “Now people are asking for Prosecco. Because of the price point it is an everyday luxury, whereas Champagne is seen as something to be enjoyed for a special occasion. Prosecco is no longer for a special occasion and that makes a big difference in consumption figures.”

Consolidating its thirst for sparkling wine further, the UK is also the number one export market for Champagne, which saw growth of 6.1% to 32.7 million bottles in 2014. Consumption of Champagne outside of France also increased by 2.4% between 2010 and 2014 to reach 10.9m cases, with the Asia Pacific market driving this growth, led by Australia and Japan. Hong Kong, New Zealand, South Korea and China also achieved growth, but at a lower rate.

Overall, the global sparkling wine category is expected to grow by 7.4% in volume between 2015 to 2019, with Asia, North and South America and southern Europe all expected to increase their volumes by more than a million nine-litre cases each.

In light of the rising success of the sparkling wine category, the drinks business will this year be launching its first Global Sparkling Masters. The Global Sparkling Masters will judge both sparkling and semi-sparkling wines made in a wide variety of styles.

For more information and to enter click here. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more