Grenache ‘is the next Pinot Noir’

4th February, 2016 by Lucy Shaw

Red grape Grenache is “the next Pinot Noir” and is set to surge in popularity in UK restaurants and bars this year as an affordable alternative, according to one on-trade supplier.

Speaking during a trade briefing in London yesterday organised by Jascots, the supplier’s buying and marketing manager Adam Porter said:

“Grenache is the next Pinot Noir. It offers similar qualities like perfume and spice but is more affordable than Pinot. It’s an illusive and alluring grape and one restaurant wine buyers should have on their radars.”

Porter believes a consumer passion for Priorat and Châteauneuf-du-Pape will help Grenache in its plight to go mainstream this year.

Thought to have originated in Aragon in Spain, the earliest mention of Garnacha (as it’s known there) came in 1513 when it was referred to as “Aragones”.

The apogee of Grenache: Château Rayas

The apogee of Grenache: Château Rayas

Written off in the past as nothing more than a rustic workhorse, the emergence of Priorat on the world wine map has done much to elevate the grape’s status.

The wines of Château Rayas in Châteauneuf-du-Pape are considered to offer the purest expression of Garnacha in the world, though increasingly impressive examples are coming out of Australia.

During his speech, Porter revealed that wines from Spain, Italy and France account for 75% of UK wine listings, with New World wines lagging behind.

Pinot Noir is currently the most frequently listed red wine in the UK on-trade, with Spanish red Tempranillo in second place and Italian stalwart Sangiovese in third.

On the white front, while Chardonnay, Sauvignon Blanc and Chenin Blanc continue to cannibalise UK restaurant and bar listings, Riesling is on the rise.

Both Albariño and Gavi are proving hugely popular in the UK, but Porter believes the future lies in more obscure native Spanish and Italian whites like Godello, Garganega and Pecorino.

“The esoteric end of Italy and Spain can take on craft beer and spirits at their own game as they have the same authenticity and provenance,” he said.

Porter also spoke passionately about the need for UK restaurants and bars to up their by the glass offerings in order to keep things exiting for diners.

“Every single wine on your list should be available by the glass – we’ve got the technology to do it now,” he told the on-trade attendees in the audience. He also singled out wine on tap as a trend set to gather momentum this year.

2 Responses to “Grenache ‘is the next Pinot Noir’”

  1. Not mentioned in the article, there are of course some excellent Garnacha wines coming from other regions of Spain. DOs such as Campo de Borja and Calatayud are doing great work making superb rich wines with plenty of personality for very reasonable prices. In Rioja the grape seems to be undergoing a re-evaluation as a stand alone, rather than just a blender. In neighbouring Navarra there is a new wave of younger producers creating a fresher “Atlantic” style from some of the remaining old vines. For wine geeks, west of Madrid in the Gredos mountains, pioneers have created hands-off natural wines, that stretch the flavour profile further. Something for everyone!

  2. Ignacio says:

    Thanks for the article (and the comment, Andrew)! Garnacha / Grenache is a very interesting grape. Surprisingly, you can find both red and white Grenache, together with rosé, sweet wine… Caltayud and Campo de Borja (both of them in Aragón), together with the nearby DOs of Cariñena, Somontano ‘the’ specialists in red Garnacha (from the birthplace of the variety). Terra Alta is the expert in white Garnacha wines. There is a EU campaign promoting Garnacha/Grenache from these 5 regions:

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more