Masi reveals new-look Modello brand

27th January, 2016 by Neal Baker

Italian wine producer Masi has unveiled a new design for Modello, positioning it as an autonomous brand made up of four different wines.

Masi's new-look Modello brand (Photo: Masi)

Masi’s new-look Modello brand (Photo: Masi)

Modello now comprises an up-dated range of four wines made from native Venetian grapes: Venezie Bianco, Pinot Grigio, Venezie Rosso, Refosco and Merlot.

Raffaele Boscaini, Masi’s marketing director, said the decision to detach Modello from the Masi umbrella is “in order to meet the challenge of competition in the various markets by strategic segmentation of our product range, so that we can compete successfully in all sectors.”

The decision was announced at a gathering of Masi’s leading distributors from its key markets in Venice.

Top-level managers from partners in Norway, Finland, Germany, the UK, Ireland, Austria, the US, Canada and Russia were present for a series of workshops and to be introduced to the new concept for Modello.

“We chose Venice as the location for our launch because the city represents the essence of ‘Modello’ – a wine that is modern and friendly, and which leads the consumer on an unforgettable trip to discover the conviviality and authenticity of our land with every sip,” Boscaini said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more