Masi reveals new-look Modello brand

27th January, 2016 by Neal Baker

Italian wine producer Masi has unveiled a new design for Modello, positioning it as an autonomous brand made up of four different wines.

Masi's new-look Modello brand (Photo: Masi)

Masi’s new-look Modello brand (Photo: Masi)

Modello now comprises an up-dated range of four wines made from native Venetian grapes: Venezie Bianco, Pinot Grigio, Venezie Rosso, Refosco and Merlot.

Raffaele Boscaini, Masi’s marketing director, said the decision to detach Modello from the Masi umbrella is “in order to meet the challenge of competition in the various markets by strategic segmentation of our product range, so that we can compete successfully in all sectors.”

The decision was announced at a gathering of Masi’s leading distributors from its key markets in Venice.

Top-level managers from partners in Norway, Finland, Germany, the UK, Ireland, Austria, the US, Canada and Russia were present for a series of workshops and to be introduced to the new concept for Modello.

“We chose Venice as the location for our launch because the city represents the essence of ‘Modello’ – a wine that is modern and friendly, and which leads the consumer on an unforgettable trip to discover the conviviality and authenticity of our land with every sip,” Boscaini said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more