Catto’s reveals new bottle design

Catto’s blended Scotch has unveiled its newly designed bottle and packaging, developed in partnership with creative agency JDO Brand & Design.

With its “core consumers ageing”, the redesign – which is the first for the brand in over 10 years – is part of Catto’s strategy to attract new, younger consumers.

The new bottle has “a striking contemporary design blended with classic whisky cues”, JDO said.

The label shape takes inspiration from a boat’s bow while the glass bottle, produced by Ardagh Group, delivers a ripple effect designed to represent ships cutting a path through the water.

Lynne Buckley, Catto’s brand manager, commented: “JDO’s work for Catto’s has enabled us to tell the brand’s rich story in a compelling way and to present the product in packaging that truly befits its character.”

Ben Oates, JDO creative director said: “Catto’s has been a hidden gem just waiting for its story to be told and its premium product to be celebrated. Our new brand proposition and packaging design will encourage consideration and enjoyment by a whole range of consumers.”