Beaujolais targets Irish market

Inter Beaujolais is to continue its marketing campaign in the UK next year which will also target the Republic of Ireland for the first time as well.

The UK campaign will stick to its original format, with its seminars, trade tastings and consumer-facing activities across the country, while the Irish campaign will focus on building trade and press relations with trips, a dinner and seminar.

Jean Bourjade, director of Inter Beaujolais, said: “We are delighted to be working with Westbury Communications again in the UK, and are looking forward to taking our PR campaign to Ireland for the first time. We decided to have a dedicated campaign for the ROI following a number of successful years exhibiting at Taste of Dublin. This is a very dynamic and vibrant market and we look forward to bringing our wines to the attention of the wider trade and consumers.”