Aston Martin teams up with Dom Pérignon

The Italian arm of British sports car manufacturer Aston Martin has teamed up with Dom Pérignon to offer a luxury Champagne extra that James Bond would be proud of.

Aston-Martin-Rapide-S-Dom-Perignon-0

Taking luxury to another level, Aston Martin Milano has partnered with Dom Pérignon to offer buyers of its Milano Rapide S sports car the optional extra of having a bespoke Champagne cellar installed into the boot.

The hand-built, leather-clad trunk is removable and is part of the Rapide S Dom Pérignon Deuxieme Plénitude package, because Champagne is surely more important than luggage? It can carry three bottles of 1988 Dom Pérignon Champagne, two crystal glasses and bottle openers.

The 4-door sports car has a starting price of £147,950, can go from 0 to 60mph in 4.2 seconds and has a top speed of 203 mph. Orders for the Dom Pérignon package will open following a promotional road trip this month which will see the Champagne-filled sports car taken to selected events in Italy to be showcased to top clients.

James Bond’s love of Champagne, particularly the prestige cuvées of Dom Pérignon and Bollinger, as well as his penchant for Aston Martin, is well-known with dozens of references being made to the French fizz throughout the spy’s silver screen career.

In 1964’s Goldfinger the British spy exclaims: “My dear girl, there are some things that just aren’t done, such as drinking Dom Perignon ’53 above the temperature of 38 degrees Fahrenheit. That’s just as bad as listening to the Beatles without earmuffs.”

Aston-Martin-Rapide-S-Dom-Perignon-1
Aston-Martin-Rapide-S-Dom-Perignon-8

Aston-Martin-Rapide-S-Dom-Perignon-11

3 Responses to “Aston Martin teams up with Dom Pérignon”

  1. hiroki says:

    I know wines and there is no secret in wines. What are these glasses? Special glasss for 88 DomPeri?

  2. Susie-Q says:

    Why do you need bottle openers for opening Champagne – could’ve fitted in an extra bottle instead?!

  3. Les Power says:

    Very astute of the previous commenter, indeed, why do you need bottle openers for a bottle of Champagne. I would love to be able to buy a mock up of just the rear end of this and have it as my bar at home, here, Les Power :- https://www.youtube.com/watch?v=L1mUZjzZJbI

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more