Tesco offers up new own-label craft beer

19th May, 2015 by Neal Baker

Tesco has launched its first own-label “Bottled Conditioned” Golden Ale, which will be accompanied by Camra (Campaign for Real Ale) design cues on the shelf.

The Tesco Bottled Conditioned Golden Ale, brewed for Tesco by Marston’s, is arriving in stores this week and will retail at £1.99 per 500ml bottle.

To coincide with the launch, a number of stores will have shelf-edge stripping in the beer aisle, which incorporates the “Camra says this is real ale” logo.

Citing the move to tap into the craft beer market with an own-label product, Danielle Jack, product development manager for beers & spirits said, “With the current popularity of craft beer and number of experimental beers on the market, now is the perfect time to be launching the Tesco Bottle Conditioned Golden….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters