Global Prosecco shortage could hit this summer

20th May, 2015 by Lucy Shaw

With the global thirst for Prosecco showing no sign of slowing, stocks of the Italian sparkler could dry up by the summer one leading producer has warned.

The lush rolling hills of Valdobbiadene

Speaking to the drinks business during the London Wine Fair this week, Roberto Cremonese, export manager of Bisol said: “Last year’s harvest was very poor, and down by up to 50% in some parts, so there is a very real possibility of a global shortage.

“We’ll find out how big the problem is in August when the brokers release their stock. At the moment we don’t know how much Prosecco they’re holding on to.

“Because there is such a demand for Prosecco, the négociants are releasing it onto the market slowly and are taking it as an opportunity to put prices up, in some cases by 50%.

“The négociants hold the power at the moment as they bought all of the stock. It might turn out that some of them have no fizz left but we’ll have to wait and see.”

Cremonese said that grape growers in the region were also capitalising on the demand by upping their prices and holding out on sales.

While the Prosecco DOCG area of Valdobbiadene escaped the 2014 harvest relatively unscathed, grapes grown in the DOC flatlands had a worse time of it.

“A lot of the vines in the DOC area are newly planted and they ended up soaked – the grapes were rotten and yields were down by half in some cases,” he told db.

“Prosecco is like Champagne in that we need to be able to supply everybody, so I have nothing against DOC Prosecco but the vines need to be planted in the right place,” he added.

While Cremonese admits that the recession helped cement Prosecco’s popularity in the UK as consumers traded down from Champagne in order to save pennies, he highlights that Cava failed to take make the most of the same opportunity.

“The recession definitely helped, but there is more to the boom than that as it didn’t have the same effect on Cava. People love Prosecco because it’s uncomplicated and quaffable. You should never take it too seriously,” he said.

“Prosecco is like driving around London in a Mini not a Ferrari – you don’t need a reason to pop a cork,” he added.

3 Responses to “Global Prosecco shortage could hit this summer”

  1. angelo carraro says:

    This is a try-on for an increase in wholesale price. You must be VERY careful because the price of prosecco is already too high. particularly the valdobbiadene brand VALDO that those bastards at Sainsbury’s have taken advantage of.

  2. Joan Brown says:

    Prosseco… Love it although there are some miserable variants out there !!!
    It’s a drink to share with friends for no reason at all a bit like my Fiat 500 …. No need to compete with the BIG BOYS pure fun and pleasure xxx

  3. Troublestarter says:

    Classic supply and demand pr price control fluff article.producers Ramping the price of prosecco are they? That’s me turning to cava and Freixenet instead.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more