Ex-Diageo director to launch whisky investment firm

18th May, 2015 by Lauren Eads

A former Diageo commercial director is to launch a new platform designed to give investors the chance to profit from maturing whisky, having raised more than £1 million through crowdfunding.

Founded by Paul Tustain, the CEO and founder of BullionVault, and ex-Commercial Director of Diageo, Rupert Patrick, Whisky Investment Direct achieved its funding target of £1,002,972 via Angels Den, offering investors in the firm a 20% equity stake in the company.

Its aim is to provide a new online tool for the Scotch industry to trade and manage maturing inventory. It also plans to build a “sizeable inventory of young whisky” and launch a number of brands itself, with plans to resurrect 160-year-old Scotch brand, James Eadie.

“As more people invest into whisky, the brands can reduce the amount of working capital required to build stock….

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