Invivo ‘ecstatic’ at crowdfunding record

A New Zealand winery has become the country’s first business to attract the NZ$2 million (£1m) maximum investment permitted via a crowdfunding campaign.

Rob Cameron and Tim Lightbourne of Invivo Wines

Rob Cameron and Tim Lightbourne of Invivo Wines

Invivo Wines reached this limit less than two weeks after launching its offer on the Snowball Effect crowdfunding platform, bringing on board 439 new shareholders in exchange for 20% equity.

The response raised 400% more than the Auckland-based company’s original target, which founders Tim Lightbourne and Rob Cameron were seeking in order to expand their export business.

An increasingly popular method for wine and beer producers seeking investment, crowdfunding has only been possible in New Zealand since the end of July 2014, when the country’s financial authorities relaxed legislation.

Having closed the offer two weeks early, Lightbourne told the New Zealand Herald he was “ecstatic” about the final investment, describing it as “a vote of confidence in us but also in New Zealand wine.”

Established in 2008, Invivo Wines has reported 200% revenue growth since 2011 and is aiming to hit sales worth NZ$25m (£12.6m) by 2020. This projection comes at a buoyant time for New Zealand wines as a whole, with exports rising 8.2% last year to hit a record high.


Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more