Africa the next great beer frontier

5th March, 2015 by Neal Baker

The African beer market is exploding, with research predicting an annual average growth rate of 5% between 2013 and 2017 – making it the fastest growing region in the world.

Home-brewed beer poses a serious health risk (Photo: Canadean)

African consumers are moving away from home-brewed beers and drinks at a growing pace, trading up to commercial beers and then on to more premium products.

Research by Canadean into the global beer market puts Africa on the top spot, outstripping growth in the expanding Asian and Latin American markets, which are projected to grow 4% and 3% respectively.

The health risks associated with homemade alcohol – combined with growing populations, reduced foreign debt and improved economies in African nations – is seeing people increasingly turn to commercial beers.

Kenya Breweries’ Senator Keg, a beer….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters