Innis & Gunn launches 50 Shades beer

4th February, 2015 by Lucy Shaw

Scottish brewer Innis & Gunn has released a beer infused with ginseng and other aphrodisiacs ahead of the launch of the film adaption of Fifty Shades of Grey.

The limited edition ale, 50 Shades of Green, blends 50 different types of hops from around the world, including sorachi ace from Japan and pacific jade from New Zealand, both of which are hailed for their lemongrass notes.

In addition to the 50 hops, the beer contains ingredients known for their sexually stimulating properties, including ginseng, which is said to boost sexual desire; ginkgo biloba, a herb said to get blood pumping; and damiana, a nerve stimulant.

Just 200 bottles of the “performance enhancing” pale ale have been made and will be available for pre-order on the company’s website for £30 a 330ml bottle.

“We had a lot of fun making this beer, doing things that have never been done before in brewing, much like couples all over Britain will be doing behind closed doors once they’ve seen the film,” said Innis & Gunn CEO Dougal Sharp.

According to its makers, the “mellow” beer boasts “a full body, intense flavour and seductively spicy aromas” offering notes of “grapefruit, lemongrass and passion fruit”.

The palate meanwhile, offers “rich and biscuit malt sweetness” and a “lingering finish”.

4 Responses to “Innis & Gunn launches 50 Shades beer”

  1. brian says:

    Where do i find this 50 shades in canada …alberta ? Tks cheers looking forward to try this !!!

  2. Kathy says:

    where can I purchase the beer?

  3. Kathy says:

    where can I buy beer

  4. Mariano says:

    Where can I buy this beer in Treviso Italy

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more