US demand driving world wine market

Rather than China, demand for wine from US consumers is set to drive the world wine market over the next three years according to a recent study conducted by the IWSR for Vinexpo.

As reported by Bloomberg, rather than the traditional wine markets of France and Italy, it will be the US driving expansion in the global wine market until 2018.

According to the latest figures from the IWSR, wine consumption in the US is due to rise by 11% over the next three years to 378 million 9-litre cases, with a thirst for sparkling wine and rosé said to be driving the growth.

The Vinexpo study predicts that by 2018, the US will be the world’s number one wine consuming nation, ahead of France, Italy, Germany and China.

Meanwhile, in stark contrast, Chinese consumption is set to grow by only 25% over the same period (down from 69% between 2009 and 2013) to 181m cases.

The cooling of interest for wine in China is being blamed on both slower economic growth and a crackdown on gift giving in the country due to new austerity measures imposed by the government.

“The slowdown of China has been confirmed after two or three years of very impressive growth. The US is taking the lead in terms of the global market,” said Vinexpo’s chief executive, Guillaume Deglise.

“We believe that in coming years there will be still some growth from China, but not on the premium side of the business,” he added.

Italy, France, Switzerland and Portugal are due to see declining domestic consumption by 2018, while consumption in Austria and Greece is forecast to rise.

Global consumption of still wine will reach 2.51 billion cases in 2018, up 3.5% from 2013, with Europe accounting for 61% of the consumption, the Americas 24% and Africa and the Middle East 3%.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more