Global thirst for sparkling wine insatiable

11th November, 2014 by Lucy Shaw

Consumers around the world have developed an insatiable thirst for sparkling wine with global sales having surged by 30% in the last decade.

According to the latest figures from the International Organisation of Vine and Wine (OIV), in order to meet demand, production of sparkling wine has increased by 40% over the last decade, with still wine growth lagging far behind at just 7%.

Some 17.6m hectoliters of sparkling wine was made in 2013, accounting for 7% of total wine production around the world, up from 4% in the year 2000. The same year, 8.7m hectoliters of sparkling wine, with a market value of €4.3 billion, was sold.

Sparkling wine exports now account for 9% of global wine exports by volume and 18% by value.

While France, Italy, Spain, Germany and Russia lead the way for sparkling wine production, accounting for 74% of global production, both production and consumption of fizz is on the rise in New World countries.

According to the OIV report, the US and Australia are becoming increasingly important players in the sparkling wine market with production having increased by 29% and 25% respectively over the last decade.

The ongoing Prosecco boom has led to the democratisation of sparkling wine consumption due to its affordability and approachability.

Consumers no longer view sparkling wine as a festive drink reserved for special occasions but as something that can be enjoyed midweek without ceremony.

In addition, sparkling wine is being drunk more often as an apéritif and in cocktails.

But despite Prosecco’s impressive performance, France remains the number one country for sparkling wine production, with 3.5m hl produced in 2013.

Italy however, is nipping at France’s coattails with annual sparkling wine production in 2013 of 3.2m hl, while Germany produced 2.6m hl and Spain 1.8m.

Sparkling wine consumption is also on the rise in China, which has grown to become the fifth largest Champagne importing country in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more