You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

Ribera del Duero launches UK campaign

15th September, 2014 by Lucy Shaw

The northern Spanish wine region of Ribera del Duero launches its first major UK marketing campaign this month in a bid to consolidate its position in Britain.

Ribera del Duero is currently the second highest selling DO in Spain and is looking to consolidate its position in the UK market.

PR agency Westbury Communications has been appointed to run the campaign, which will include press and buyer trips to the region, a London trade tasting on 16 October and a series of masterclasses in London, Edinburgh and Leeds.

In addition, the five-strong Wine Gang will be visiting the region this month in order to help steer the direction of the campaign. Formed of Anthony Rose, Tom Cannavan, David Walliams, Jane Parkinson and Joanna Simon, the gang will select their top picks from the region to show to consumers.

“This campaign is the start of a longterm plan to broaden the market for Ribera del Duero,” said Enrique Pascual García, president of the Ribera del Duero Consejo Regulador.

“The wineries in the region recognise the need to develop the UK market where consumption of Spanish wine is rising. Our campaign will support wineries already exporting to the UK as well as those looking for distributors,” he added.

Situated in the plateau between Valladolid and Aranda del Duero, Ribera del Duero became a Denomination of Origin in 1982 and boasts 280 bodegas. Among the most famous are Vega Sicilia, Dominio del Pingus and Pesquera.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

SWA creates heavyweight London team

The Scotch Whisky Association has appointed a number of senior high-fliers from more...

Louis Latour Agencies signs Gosset

Louis Latour Agencies marked its 25th anniversary last night with the more...

WW1 Scotch to be auctioned

A bottle of Scotch whisky purportedly belonging to a soldier in the First World more...

Wine Buyer

London, United Kingdom

Based on experience

Nyetimber partners with Ben Ainslie Racing

English sparkling wine producer Nyetimber has signed a three-year partnership more...

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

English fizz attracts new deal

English sparkling wine producer Jenkyn Place has stepped up its ambitions by more...

PR Manager

Competitive

Rioja a ‘victim of its own success’

Rioja has become a victim of its own success, unsustainably driven by low more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Global Wine Buyer

London, United Kingdom

Competitive

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

UK craves Spanish wining and dining

British foodies are passing over Bordeaux and Burgundy in favour of Spanish more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Benevolent launches Ambassador drive

UK drinks trade charity The Benevolent is calling for volunteers from the trade more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

William Grant in World Cup deal

William Grant & Sons has been awarded exclusive spirits and champagne pouring more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Top 10 wines in the UK press

An "epic" Riesling, a "Grecian beauty" that "gobsmacks with opulent tropical more...

Britain’s cocktail habits expose north south divide

A survey has revealed Brits' cocktail preferences depend on there they live, more...