Denny’s launches $300 Champagne brunch

1st September, 2014 by Lauren Eads

US diner chain Denny’s has gone upmarket launching a $300 Grand Cru brunch served with Dom Pérignon Champagne.

image

Photographer: Eugene Gologursky/Getty Images for Denny’s

Its launch comes with the opening of the chain’s first New York eatery located on the ground-floor of a luxury residential building in lower Manhattan, as reported by Bloomberg. 

Denny’s was first founded in 1953 and is known for its no-fuss approach to food serving up pancakes and family-friendly dishes in a casual setting.

In a marked attempt to smarten up its image, the chain’s newly opened New York diner will offer a $300 Grand Cru Slam brunch for two which includes a bottle of Dom Pérignon Champagne, a full bar with Prosecco on tap, cocktail menu and an interior boasting copper-stamped ceilings, wood paneling and leather booths.

The full bar is only present in a handful of Denny’s outlets with only 200 licensed to serve alcohol.

Frances Allen, the company’s chief brand officer, told Bloomberg: “The bar is a reflection of what we believe the people of Manhattan want”

“It’s a very weekend brunch place, and it’s also a place where at brunch you expect a cocktail.”

Denny’s started franchising in 1963 with the majority of its restaurants now franchisee-owned.

The Manhattan outlet is owned by Rahul Marwah, who operates 22 Denny’s locations in Texas and California.

Its cocktail menu and pricey brunch was developed by Californian bar manager Mike Capoferri.

Marwah said: “We wanted a craft cocktail program that was at the same time still very approachable and affordable so that we could bring that craft cocktail culture to the masses.

“We didn’t want to lose sight of the fact we’re still a Denny’s.”

And he isn’t worried if his customer choose to pass on the $300 brunch.

“Even if no one orders it it’s worth the chuckle you might get when you look at the menu.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more