William Grant appoints whisky specialist

12th August, 2014 by Neal Baker

William Grant & Sons has appointed Kevin Abrook, currently global marketing manager for whisky innovation, as the company’s global whisky specialist, innovation.

Kevin Abrook, right, talks through William Grant & Son's whiskies (Photo: William Grant & Sons)

Kevin Abrook, right, talks through William Grant & Son’s whiskies (Photo: William Grant & Sons)

The role, the first of its kind at the company, will see Abrook visit markets to inform both trade and consumers about the company’s latest efforts.

The brands currently in the portfolio are Kininvie, The Girvan Patent Still and William Grant & Sons’ Rare Cask Reserves. Kevin will officially start his role 1 September 2014.

His experience as global marketing manager included developing and launching Kininvie Single Malt, the first house release from the distillery since 1990, and The Girvan Patent Still Single Grain Scotch Whisky.

On his appointment, Kevin commented: “I am delighted to have been appointed as the first ever Global Whisky Specialist for Innovation.

“In my new role I will continue [the company’s] legacy by working to excite, inform and educate people about William Grant & Sons’ latest whisky innovations. I will also be involved in developing brand new whiskies, which is really exciting.”

Damien Heary, global planning & innovation director, commented: “Kevin brings to this new role not only his extensive knowledge of developing and launching whiskies but also his passion for whisky and spirits gained over 20 years working in the industry.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more