William Grant appoints whisky specialist

12th August, 2014 by Neal Baker

William Grant & Sons has appointed Kevin Abrook, currently global marketing manager for whisky innovation, as the company’s global whisky specialist, innovation.

Kevin Abrook, right, talks through William Grant & Son's whiskies (Photo: William Grant & Sons)

Kevin Abrook, right, talks through William Grant & Son’s whiskies (Photo: William Grant & Sons)

The role, the first of its kind at the company, will see Abrook visit markets to inform both trade and consumers about the company’s latest efforts.

The brands currently in the portfolio are Kininvie, The Girvan Patent Still and William Grant & Sons’ Rare Cask Reserves. Kevin will officially start his role 1 September 2014.

His experience as global marketing manager included developing and launching Kininvie Single Malt, the first house release from the distillery since 1990, and The Girvan Patent Still Single Grain Scotch Whisky.

On his appointment, Kevin commented: “I am delighted to have been appointed as the first ever Global Whisky Specialist for Innovation.

“In my new role I will continue [the company’s] legacy by working to excite, inform and educate people about William Grant & Sons’ latest whisky innovations. I will also be involved in developing brand new whiskies, which is really exciting.”

Damien Heary, global planning & innovation director, commented: “Kevin brings to this new role not only his extensive knowledge of developing and launching whiskies but also his passion for whisky and spirits gained over 20 years working in the industry.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

Master of Malt Commercial Manager

Master of Malt
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more