William Grant appoints whisky specialist

William Grant & Sons has appointed Kevin Abrook, currently global marketing manager for whisky innovation, as the company’s global whisky specialist, innovation.

Kevin Abrook, right, talks through William Grant & Son’s whiskies (Photo: William Grant & Sons)

The role, the first of its kind at the company, will see Abrook visit markets to inform both trade and consumers about the company’s latest efforts.

The brands currently in the portfolio are Kininvie, The Girvan Patent Still and William Grant & Sons’ Rare Cask Reserves. Kevin will officially start his role 1 September 2014.

His experience as global marketing manager included developing and launching Kininvie Single Malt, the first house release from the distillery since 1990, and The Girvan Patent Still Single Grain Scotch Whisky.

On his appointment, Kevin commented: “I am delighted to have been appointed as the first ever Global Whisky Specialist for Innovation.

“In my new role I will continue [the company’s] legacy by working to excite, inform and educate people about William Grant & Sons’ latest whisky innovations. I will also be involved in developing brand new whiskies, which is really exciting.”

Damien Heary, global planning & innovation director, commented: “Kevin brings to this new role not only his extensive knowledge of developing and launching whiskies but also his passion for whisky and spirits gained over 20 years working in the industry.”